{"id":11244,"date":"2020-10-17T11:32:47","date_gmt":"2020-10-17T03:32:47","guid":{"rendered":"http:\/\/www.cehuan.com\/?p=11244"},"modified":"2020-10-17T11:32:57","modified_gmt":"2020-10-17T03:32:57","slug":"%e9%97%ad%e7%8e%af%e6%9d%a5%e4%ba%86%ef%bc%9a%e6%8a%96%e9%9f%b3%e7%9b%b4%e6%92%ad%e7%94%b5%e5%95%86%e7%9a%8410%e4%b8%aa%e5%88%9b%e4%b8%9a%e8%b5%9b%e9%81%93%e4%b8%87%e5%ad%97%e5%b9%b2%e8%b4%a7","status":"publish","type":"post","link":"https:\/\/www.cehuan.com\/11244.html","title":{"rendered":"\u95ed\u73af\u6765\u4e86\uff1a\u6296\u97f3\u76f4\u64ad\u7535\u5546\u768410\u4e2a\u521b\u4e1a\u8d5b\u9053(\u4e07\u5b57\u5e72\u8d27)"},"content":{"rendered":"\n
\u6765\u6e90|\u725b\u4eba\u661f\u7403<\/p>\n\n\n\n
2020\u5e7410\u67089\u65e5\uff0c\u6296\u97f3\u76f4\u64ad\u6b63\u5f0f\u5207\u65ad\u8ddf\u7b2c\u4e09\u65b9\u7535\u5546\u5e73\u53f0\u7684\u5408\u4f5c\uff0c\u5f7b\u5e95\u95ed\u73af\u3002<\/p>\n\n\n\n
\u6240\u8c13\u7684\u9a6c\u592a\u6548\u5e94\uff0c\u7528\u4e2d\u56fd\u8bdd\u6765\u8bb2\uff0c\u5373\u662f\u201c\u4eba\u4e4b\u9053\uff0c\u635f\u4e0d\u8db3\u800c\u8865\u6709\u4f59\u201d\uff0c\u5f3a\u8005\u6052\u5f3a\uff0c\u53ef\u8fd9\u4e00\u70b9\u6070\u6070\u4e0d\u9002\u7528\u4e8e\u63cf\u8ff0\u6296\u97f3\u3002\u6296\u97f3\u5728\u8fc7\u53bb\u7684\u4e00\u5e74\u91cc\uff0c\u867d\u7136\u5bf9\u8001\u7f57\u3001\u9648\u8d6b\u7b49\u90e8\u5206\u4e2a\u522b\u8fbe\u4eba\u7ed9\u51fa\u8fc7\u4e00\u4e9b\u6d41\u91cf\u7ea2\u5229\uff0c\u4f46\u5728\u6574\u4f53\u4e0a\uff0c\u6296\u97f3\u59cb\u7ec8\u8ffd\u6c42\u7684\u662f\u201c\u5929\u4e4b\u9053\uff0c\u635f\u6709\u4f59\u800c\u8865\u4e0d\u8db3\u201d\uff0c\u4fd7\u79f0\u201c\u524a\u5c71\u5934\u201d\uff0c\u4e5f\u5c31\u662f\u201c\u53cd\u9a6c\u592a\u6548\u5e94\u201d\u3002\u5bf9\u4e8e\u6bcf\u4e2a\u68a6\u60f3\u6210\u4e3a\u6296\u97f3\u7248\u8f9b\u5df4\u7684\u7535\u5546\u5e26\u8d27\u8fbe\u4eba\u800c\u8a00\uff0c\u6296\u97f3\u6267\u884c\u7684\u8fd9\u4e2a\u5929\u6761\uff0c\u4e0d\u4ec5\u53cd\u76f4\u89c9\uff0c\u751a\u81f3\u53cd\u4eba\u6027\u3002<\/p>\n\n\n\n
\u7136\u800c\u5b83\u5374\u53ef\u80fd\u662f\u5bf9\u7684\uff0c\u5bf9\u6574\u4e2a\u751f\u6001\u800c\u8a00\u3002<\/p>\n\n\n\n
\u5c0f\u9053\u6d88\u606f\u65f6\u95f4\u2014\u20142020\u5e7410\u6708<\/p>\n\n\n\n
\u5f88\u96be\u8bf4\uff0c\u201c\u8ba9\u4e00\u90e8\u5206\u4eba\u5148\u5bcc\u8d77\u6765\u201d\u548c\u201c\u96c6\u4f53\u7e41\u8363\u201d\u54ea\u4e2a\u505a\u6cd5\u66f4\u6709\u89c1\u5730\uff0c\u4f46\u4ece\u76ee\u524d\u6dd8\u5b9d\u3001\u5feb\u624b\u7684\u4e00\u7cfb\u5217\u52a8\u4f5c\u6765\u770b\uff0c\u4ed6\u4eec\u4e5f\u5728\u79ef\u6781\u5bfb\u6c42\u201c\u96c6\u4f53\u7e41\u8363\u201d\u7684\u89e3\u51b3\u65b9\u6848\u3002\u6dd8\u7cfb\u5bf9\u76f4\u901a\u8f66\u6295\u653e\u8fb9\u754c\u7684\u6539\u9020\u3001\u5feb\u624b\u65b0\u51fa\u7684\u5c0f\u5e97\u901a\u670d\u52a1\uff0c\u90fd\u5728\u6a21\u4eff\u6296\u97f3\u4ed8\u8d39\u6d41\u91cf\u4f53\u7cfb\u5bf9\u7535\u5546\u751f\u6001\u7684\u670d\u52a1\u6a21\u5f0f\uff0c\u518d\u7ed3\u5408\u6296\u97f310\u67089\u65e5\u8d77\u5b9e\u65bd\u7684\u76f4\u64ad\u7535\u5546\u95ed\u73af\u653f\u7b56\uff08\u76f4\u64ad\u95f4\u5e26\u8d27\u53ea\u80fd\u4f7f\u7528\u6296\u97f3\u5c0f\u5e97\u5546\u54c1\u94fe\u63a5\uff09\u2014\u2014\u6211\u4eec\u53d1\u73b0\uff0c\u4e09\u5927\u76f4\u64ad\u5e73\u53f0\u5df2\u7ecf\u8fbe\u6210\u7684\u5171\u8bc6\u662f\uff1a\u201c\u96c6\u4f53\u7e41\u8363\u201d\u7684\u76ee\u6807\u662f\u5e97\u94fa\uff0c\u800c\u4e0d\u662f\u8fbe\u4eba\uff0c\u867d\u7136\u5728\u8fd9\u4e2a\u8fc7\u7a0b\u4e2d\uff0c\u90e8\u5206\u7c7b\u578b\u7684\u8fbe\u4eba\u4e5f\u4f1a\u5403\u5230\u4e00\u4e9b\u7ea2\u5229\uff08\u81ea\u6709\u4f9b\u5e94\u94fe\u8fbe\u4eba\u548c\u5782\u7c7b\u8fbe\u4eba\uff09\u3002<\/p>\n\n\n\n
\u5bf9\u4e8e\u5404\u5927\u5e73\u53f0\uff0c\u5934\u90e8\u8fbe\u4eba\u5728\u9886\u5bfc\u5185\u5bb9\u521b\u4f5c\u4e0a\u7684\u9636\u6bb5\u6027\u4f7f\u547d\u5176\u5b9e\u5df2\u7ecf\u5b8c\u6210\uff0c\u63a5\u4e0b\u6765\u5c31\u662f\u5b58\u91cf\u5e02\u573a\u7ade\u4e89\u4e86\u3002\u800c\u54c1\u7c7b\u7ea2\u5229\u3001\u4f9b\u5e94\u94fe\u9a71\u52a8\u3001\u5e97\u94fa\u9a71\u52a8\u3001\u7cbe\u7ec6\u5316\u8fd0\u8425\u7684\u65f6\u4ee3\u5373\u5c06\u964d\u4e34<\/strong>\u3002<\/p>\n\n\n\n \u5728\u8fd9\u4e2a\u5927\u73af\u5883\u4e0b\uff0c\u600e\u6837\u9009\u51c6\u81ea\u5df1\u7684\u8d5b\u9053\u5c31\u663e\u5f97\u7279\u522b\u91cd\u8981\u3002<\/p>\n\n\n\n \u6211\u628a\u6574\u4e2a\u6296\u97f3\u76f4\u64ad\u7535\u5546\u751f\u6001\u5206\u4e3a\u4e863\u5927\u6838\u5fc3\u9886\u57df10\u4e2a\u521b\u4e1a\u8d5b\u9053\uff0c\u4e09\u4e2a\u6838\u5fc3\u9886\u57df\u5206\u522b\u662f\uff1a<\/p>\n\n\n\n \u867d\u7136\u5728\u4e0d\u540c\u9636\u6bb5\u4fa7\u91cd\u70b9\u4e0d\u540c\uff0c\u76f4\u64ad\u7535\u5546\u672c\u8d28\u4e0a\u8fd8\u662f\u4e00\u95e8\u7c89\u4e1d\u8d44\u4ea7\u3001\u6d41\u91cf\u91c7\u4e70\u7684\u751f\u610f\uff0c\u4ece\u5546\u4e1a\u7ec8\u5c40\u6765\u770b\uff0c\u8c01\u80fd\u6301\u7eed\u5730\u5c06\u6709\u6548\u6d41\u91cf\u7684\u83b7\u5f97\u6210\u672c\u964d\u5230\u6700\u4f4e\uff0c\u8c01\u5c31\u80fd\u6301\u7eed\u83b7\u5f97\u7ade\u4e89\u4f18\u52bf\u3002\u7136\u800c\u5728\u8fd9\u573a\u6e38\u620f\u91cc\uff0c\u6ce8\u5b9a\u4e86\u6700\u5927\u8d62\u5bb6\u5fc5\u7136\u662f\u5e73\u53f0\uff0c\u4f5c\u4e3a\u751f\u6001\u4e2d\u7684\u4e00\u4efd\u5b50\uff0c\u6211\u4eec\u8981\u8003\u8651\u7684\u7ec8\u6781\u547d\u9898\u662f\uff1a\u6211\u4eec\u662f\u5426\u6709\u53ef\u80fd\u7a7f\u8d8a\u5e73\u53f0\u7684\u751f\u547d\u5468\u671f\uff0c\u6d3b\u5230\u4e0b\u4e00\u4e2a\u8d85\u7ea7\u5e73\u53f0\u7684\u5d1b\u8d77\u4e4b\u65f6\uff1f<\/strong><\/p>\n\n\n\n \u8fd9\u4e2a\u7b54\u6848\u4e0d\u96be\u56de\u7b54\u3002\u8bd5\u95ee\uff0c\u5728\u5fae\u4fe1\u516c\u4f17\u53f7\u65f6\u4ee3\uff0c\u6709\u51e0\u5bb6\u81ea\u5a92\u4f53\u5728\u6296\u97f3\u5feb\u624b\u65f6\u4ee3\u5ef6\u7eed\u4e86\u81ea\u5df1\u7684\u6210\u529f\uff1f\u6709\u591a\u5c11\u524d\u6d6a\u6ca1\u6709\u88ab\u540e\u6d6a\u62cd\u6b7b\u5728\u6c99\u6ee9\u4e0a\uff1f\u6240\u4ee5\uff0c\u6211\u7684\u7b54\u6848\u662f\u76f8\u5bf9\u6d88\u6781\u7684\u3002<\/p>\n\n\n\n \u201c\u4e00\u4e2a\u65f6\u4ee3\u5fc5\u6709\u4e00\u4e2a\u65f6\u4ee3\u7684\u82f1\u96c4\uff0c\u53ea\u4e0d\u8fc7\u4e0a\u4e00\u4e2a\u65f6\u4ee3\u7684\u82f1\u96c4\u6ce8\u5b9a\u662f\u4e0b\u4e00\u4e2a\u65f6\u4ee3\u7684\u8c08\u8d44\u548c\u80cc\u666f\u677f\u3002\u201d<\/p> \u2014\u2014\u300a\u5343\u9762\u82f1\u96c4\u300b<\/p><\/blockquote>\n\n\n\n \u56f4\u7ed5\u6296\u97f3\u6216\u8005\u5feb\u624b\u751f\u6001\u7684\u7eaf\u6d41\u91cf\u751f\u610f\uff0c\u4e00\u822c\u7387\u4e0d\u662f\u4e00\u95e8\u957f\u671f\u4e3b\u4e49\u7684\u751f\u610f\u3002\u8fd9\u4e00\u7c7b\u751f\u610f\u5982\u679c\u76ee\u524d\u4e0d\u80fd\u6323\u94b1\u751a\u81f3\u4e8f\u635f\uff0c\u90a3\u4ece\u957f\u671f\u770b\u6765\uff0c\u5c31\u66f4\u4e0d\u53ef\u80fd\u6323\u94b1\u3002<\/p>\n\n\n\n \u521b\u4e1a\u8d5b\u90531\uff1a\u77ed\u89c6\u9891\u5185\u5bb9\u578b\u6d41\u91cf<\/a><\/strong><\/p>\n\n\n\n \u4e00\u53e5\u8bdd\u63cf\u8ff0\uff1a\u901a\u8fc7\u5236\u4f5c\u4f18\u8d28\u7684\u77ed\u89c6\u9891\u5185\u5bb9\u6765\u5851\u9020\u4eba\u8bbe\uff0c\u5e76\u5411\u76f4\u64ad\u95f4\u63d0\u4f9b\u6e90\u6e90\u4e0d\u65ad\u7684\u5f15\u6d41\u3002<\/p>\n\n\n\n \u53c2\u8d5b\u4e3b\u8981\u5f62\u5f0f\uff1aMCN\u3001\u8fbe\u4eba\u5de5\u4f5c\u5ba4<\/p>\n\n\n\n \u8d5b\u9053\u8bc4\u7ea7\uff1a\u2606\u2606\u2606\u2606<\/p>\n\n\n\n \u8d5b\u9053\u524d\u666f\u5206\u6790\uff1a<\/p>\n\n\n\n \u9996\u5148\u8bbe\u5b9a\u4e00\u4e2a\u8fb9\u754c\uff0c\u8fd9\u4e00\u5c0f\u8282\uff0c\u6211\u4eec\u8ba8\u8bba\u7684\u77ed\u89c6\u9891\u5185\u5bb9\u53d8\u73b0\u5f62\u5f0f\u8fd8\u662f\u76f4\u64ad\u7535\u5546\u53d8\u73b0\uff0c\u800c\u4e0d\u662f\u77ed\u89c6\u9891\u5e7f\u544a\u4e1a\u52a1\u3002<\/p>\n\n\n\n \u57282020\u5e74\u76842\u6708-8\u6708\u671f\u95f4\uff0c\u201c\u65e0\u7c89\u5e26\u8d27\u201d\u3001\u201cFeed\u6d41+\u54c1\u724c\u4e13\u573a\u76f4\u64ad\u95f4\u201d\u5728\u6296\u97f3\u6c11\u95f4\u5927\u884c\u5176\u9053\uff0c\u6296\u97f3\u5728\u7b97\u6cd5\u5c42\u9762\u5bf9\u975e\u77ed\u89c6\u9891\u5185\u5bb9\u6765\u6e90\u7684\u76f4\u64ad\u6d41\u91cf\u8fdb\u884c\u4e86\u660e\u663e\u7684\u653f\u7b56\u503e\u659c\uff0c\u4ee5\u671f\u5c3d\u5feb\u6253\u5f00\u5c40\u9762\u3002\u672c\u8d28\u4e0a\uff0c\u6296\u97f3\u4e5f\u7684\u786e\u505a\u5230\u4e86\uff0c\u6708\u9500\u552e\u7834\u5343\u4e07\u7684\u76f4\u64ad\u95f4\u76ee\u524d\u5df2\u7ecf160+\u4e86\u3002\u636e\u8bf4\u5230\u4e868\u6708\u4efd\uff0c\u6296\u97f3\u76f4\u64ad\u5e26\u8d27\u4ec5\u4ec5\u670d\u9970\u54c1\u7c7b\u7684GMV\u5c31\u7a81\u78342\u4ebf\u5143\u4e86\uff0c\u5f53\u7136\uff0c\u8fd9\u91cc\u9762\u6709\u591a\u5c11\u6c34\u5206\uff0c\u6211\u4eec\u540e\u9762\u518d\u8bae\u3002<\/p>\n\n\n\n \u4e09\u5b63\u5ea6\u672b\uff0c\u76f4\u64ad\u5e26\u8d27\u5708\u7684\u8001\u4eba\u4eec\u5df2\u7ecf\u611f\u53d7\u5230\u4e86\u4e00\u4e1d\u53d8\u5316\uff1a\u5b8c\u5168\u8131\u79bb\u77ed\u89c6\u9891\u5185\u5bb9\u7684\u76f4\u64ad\u5e26\u8d27\u8d26\u53f7\uff0c\u4f3c\u4e4e\u6210\u957f\u90fd\u9047\u5230\u4e86\u74f6\u9888\u3002\u8fd9\u79cd\u74f6\u9888\u4e3b\u8981\u6765\u81ea\u56db\u4e2a\u65b9\u9762\uff1a<\/p>\n\n\n\n \u5176\u5b9e\uff0c\u4ece\u6296\u97f3\u4fa7\u6765\u770b\uff0c\u4fdd\u6301\u4f18\u8d28\u77ed\u89c6\u9891\u5185\u5bb9\u548c\u76f4\u64ad\u5546\u4e1a\u5316\u7684\u5e73\u8861\uff0c\u5c06\u662f\u6c38\u8fdc\u7684\u547d\u9898\u3002\u5728\u8fd9\u573a\u8f83\u91cf\u4e2d\uff0c\u8fd8\u6709\u4e24\u80a1\u529b\u91cf\u5728\u5206\u522b\u535a\u5f08\uff1a<\/p>\n\n\n\n \u56de\u5230\u6b63\u9898\uff0c\u4e0d\u7ba1\u6296\u97f3\u5185\u90e8\u600e\u6837\u795e\u4ed9\u6253\u67b6\uff0c\u4e00\u4e2a\u4f9d\u9760\u6296\u97f3\u76f4\u64ad\u4e3a\u751f\u7684\u8fbe\u4eba\uff0c\u5982\u679c\u5931\u53bb\u4e86\u77ed\u89c6\u9891\u5f15\u6d41\u76f4\u64ad\u95f4\u7684\u80fd\u529b\uff0c\u90a3\u4e48\u5728\u957f\u671f\u7ade\u4e89\u4e2d\u5c06\u4f1a\u5f7b\u5e95\u5931\u53bb\u5b89\u5168\u611f\u3002\u5728\u4ee5\u4e0b\u573a\u666f\u4e2d\uff0c\u5c06\u5c24\u4e3a\u88ab\u52a8\uff1a<\/p>\n\n\n\n \u5728\u8fd9\u4e2a\u9886\u57df\uff0c\u4f18\u79c0\u7684\u7f16\u5bfc\u548c\u64cd\u76d8\u624b\u662f\u6781\u4e3a\u7a00\u7f3a\u7684\uff0c\u751a\u81f3\u6211\u8ba4\u4e3a\uff0c\u5728\u77ed\u89c6\u9891\u5927\u884c\u5176\u9053\u7684\u5f53\u4e0b\uff0c\u8fd9\u79cd\u56e2\u961f\u7684\u80fd\u529b\u53ef\u4ee5\u5e7f\u6cdb\u590d\u7528\u4e8e\u5176\u4ed6\u5e73\u53f0\uff0c\u751a\u81f3\u662f\u4e0b\u4e00\u4e2a\u65f6\u4ee3\u7684\u5185\u5bb9\u5e73\u53f0\u3002<\/p>\n\n\n\n \u80fd\u7ed9\u76f4\u64ad\u95f4\u8d4b\u80fd\u7684\u77ed\u89c6\u9891\u5185\u5bb9\u751f\u4ea7\u80fd\u529b\uff0c\u5927\u7ea6\u6709\u4ee5\u4e0b\u51e0\u79cd\u7c7b\u578b\uff1a<\/p>\n\n\n\n \u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u7531\u4e8e\u76f4\u64ad\u95f4\u4ed8\u8d39\u6d41\u91cf\u4e2d\u6709\u4e00\u90e8\u5206\u662f\u53ef\u4ee5\u76f4\u63a5\u6295\u653e\u77ed\u89c6\u9891\u7684\uff08\u4f46\u662f\u5e7f\u544a\u5ba1\u6838\u8981\u6c42\u4f1a\u8fdc\u9ad8\u4e8e\u666e\u901a\u77ed\u89c6\u9891\uff09\uff0c\u76f4\u6295\u77ed\u89c6\u9891\u6216\u8005\u76f4\u64ad\u95f4\uff0c\u4e24\u8005ROI\u7684\u56de\u62a5\u7387\u6839\u636e\u8fbe\u4eba\u77e5\u540d\u5ea6\u3001\u77ed\u89c6\u9891\u8d28\u91cf\u3001\u76f4\u64ad\u95f4\u753b\u9762\u3001\u5546\u54c1\u54c1\u7c7b\u4f1a\u6709\u6240\u4e0d\u540c\uff0c\u6240\u4ee5\u8fd9\u90e8\u5206\u7684\u80fd\u529b\u5bf9\u4e8e\u6296\u97f3\u3001\u5feb\u624b\u672a\u6765\u7684\u5e7f\u544a\u6295\u653e\u4f53\u7cfb\u90fd\u5177\u6709\u6218\u7565\u4ef7\u503c\u3002<\/p>\n\n\n\n \u6240\u4ee5\uff0c\u5728\u5185\u5bb9\u4fa7\uff0c\u6211\u4eec\u5e0c\u5180\u4e8e\u89c4\u6a21\u5316\u590d\u5236\u8fd9\u79cd\u5236\u4f5c\u80fd\u529b\u3002\u672a\u6765\u7684\u5e97\u94fa\u76f4\u64ad\u3001\u54c1\u724c\u76f4\u64ad\u3001\u8fbe\u4eba\u8f6c\u578b\u90fd\u4f1a\u5bf9\u8fd9\u5757\u7684\u80fd\u529b\u6709\u5de8\u5927\u9700\u6c42\u7f3a\u53e3\u3002<\/p>\n\n\n\n \u521b\u4e1a\u8d5b\u90532\uff1a\u76f4\u64ad\u5185\u5bb9\u578b\u6d41\u91cf<\/a><\/strong><\/p>\n\n\n\n \u4e00\u53e5\u8bdd\u63cf\u8ff0\uff1a\u901a\u8fc7\u4f18\u5316\u76f4\u64ad\u95f4\u7684\u7ec6\u8282\u6216\u5546\u4e1a\u8fd0\u4f5c\uff0c\u6765\u83b7\u53d6\u514d\u8d39\u76f4\u64ad\u95f4\u6d41\u91cf\u7684\u5546\u4e1a\u670d\u52a1\u3002<\/p>\n\n\n\n \u53c2\u8d5b\u4e3b\u8981\u5f62\u5f0f\uff1aMCN\u3001\u8fbe\u4eba\u5de5\u4f5c\u5ba4\u3001\u6302\u699c\u5de5\u4f5c\u5ba4\u3001PK\u5de5\u4f5c\u5ba4<\/p>\n\n\n\n \u8d5b\u9053\u8bc4\u7ea7\uff1a\u2606\u2606<\/p>\n\n\n\n \u8d5b\u9053\u524d\u666f\u5206\u6790\uff1a<\/p>\n\n\n\n \u76f4\u64ad\u95f4\u7684\u6d41\u91cf\u6784\u6210\u6709\u4e00\u4e2a\u5f88\u795e\u79d8\u7684\u90e8\u5206\uff0c\u5c31\u662f\u76f4\u64ad\u63a8\u8350\u6d41\u91cf\u3002\u5927\u62b5\u4f60\u53ef\u4ee5\u611f\u77e5\u4e3a\uff0c\u56e0\u4e3a\u76f4\u64ad\u95f4\u8868\u73b0\u51fa\u4f17\uff0c\u65e0\u8bba\u662f\u7528\u6237\u7559\u5b58\u3001\u4e92\u52a8\uff0c\u8fd8\u662f\u5546\u4e1a\u8f6c\u5316\uff0c\u603b\u4e4b\uff0c\u7b97\u6cd5\u4f1a\u901a\u8fc7\u67d0\u79cd\u673a\u5236\u5956\u52b1\u76f8\u5f53\u90e8\u5206\u7684\u6d41\u91cf\u7ed9\u8e29\u4e2d\u7b97\u6cd5G\u70b9\u7684\u8d26\u53f7\u3002<\/p>\n\n\n\n \u6240\u4ee5\uff0c\u5982\u679c\u4f60\u542c\u8bf4\u8fc7\u90a3\u4e9bROI 60\u3001\u53ea\u6709\u5341\u591a\u4e07\u7c89\u4e1d\u3001\u629510\u4e07\u5e7f\u544a\u53ef\u4ee5\u5356\u4e94\u516d\u767e\u4e07\u9500\u552e\u989d\u7684\uff0c\u5b8c\u5168\u4e0d\u8981\u611f\u5230\u5403\u60ca\u3002\u90a3\u53ea\u6709\u4e00\u79cd\u53ef\u80fd\uff0c\u8fd9\u573a\u76f4\u64ad\u4eba\u3001\u8d27\u3001\u573a\u5339\u914d\u5ea6\u5f88\u9ad8\uff0c\u8e29\u4e2d\u4e86\u7b97\u6cd5\uff0c\u5f97\u5230\u4e86\u5927\u91cf\u7684\u76f4\u64ad\u63a8\u8350\u6d41\u91cf\u52a0\u6301\u3002\u4e00\u65e6\u540e\u671f\u5931\u53bb\u4e86\u8fd9\u4e2a\u7b97\u6cd5\u52a0\u6301\u4ee5\u540e\uff0c\u8868\u73b0\u53c8\u4f1a\u56de\u5230\u6b63\u5e38\u8303\u7574\u3002\uff08\u8fd9\u91cc\u6d89\u53ca\u8fbe\u4eba\u9690\u79c1\uff0c\u6211\u5c31\u4e0d\u4e3e\u4f8b\u4e86\uff09<\/p>\n\n\n\n \u76f4\u64ad\u63a8\u8350\u6d41\u91cf\u53ea\u662f\u76f4\u64ad\u95f4\u975e\u4ed8\u8d39\u6d41\u91cf\u7684\u4e00\u79cd\u5f62\u5f0f\uff0c\u4e5f\u662f\u5f88\u591a\u6240\u8c13\u201c\u517b\u53f7\u201d\u4eba\u7684\u8ffd\u6c42\u3002\u4f46\u662f\u8ddf\u52a8\u8f841-2\u4e2a\u6708\u7684\u517b\u53f7\u65f6\u95f4\u76f8\u6bd4\uff0c\u547d\u4e2d\u7b97\u6cd5\u7684\u6982\u7387\u4f9d\u7136\u8fd8\u662f\u4e00\u95e8\u7384\u5b66\u3002<\/p>\n\n\n\n \u6211\u4eec\u901a\u5e38\u8ba4\u4e3a\uff0c\u76f4\u64ad\u63a8\u8350\u6d41\u91cf\u4e3b\u8981\u6765\u6e90\u4e8e\u7cfb\u7edf\u5bf9\u4ee5\u4e0b\u76f4\u64ad\u95f4\u5185\u5bb9\u7684\u7b97\u6cd5\u5c42\u5173\u6ce8\uff1a<\/p>\n\n\n\n \u597d\u4e86\uff0c\u4f60\u4eec\u53d1\u73b0\u4e86\u5427\uff0c\u6211\u8bf4\u4e86\u7b49\u4e8e\u6ca1\u8bf4\uff0c\u56e0\u4e3a\u8fd9\u5c31\u662f\u4e00\u4e2a\u9ed1\u76d2\u7684\u7b97\u6cd5\u3002\u6211\u8ba4\u4e3a\u5728\u672f\u7684\u5c42\u9762\uff0c\u63d0\u9ad8\u76f4\u64ad\u95f4\u7684\u7ec6\u8282\u8868\u73b0\u65e0\u53ef\u539a\u975e\uff0c\u4f46\u5728\u9053\u7684\u5c42\u9762\uff0c\u4e0d\u5e94\u8be5\u82b1\u8fc7\u591a\u65f6\u95f4\u53bb\u63e3\u6469\u76f4\u64ad\u63a8\u8350\u673a\u5236\u5728\u7ec6\u8282\u4e0a\u7684\u6210\u8d25\uff0c\u8d39\u65f6\u4e14\u6ca1\u6709\u7ed3\u8bba\u3002<\/p>\n\n\n\n \u9664\u6b64\u4e4b\u5916\uff0c\u8fd8\u6709\u4e00\u4e9b\u4e0d\u90a3\u4e48\u4e3b\u6d41\u7684\u76f4\u64ad\u6d41\u91cf\u83b7\u53d6\u65b9\u5f0f\uff0c\u4f46\u5176\u672c\u8d28\u8fd8\u662f\u4ed8\u8d39\u6d41\u91cf\uff1a<\/p>\n\n\n\n \u4e0e\u5feb\u624b\u65e9\u671f\u6bd4\u8f83\u7eaf\u7cb9\u7684\u901a\u8fc7\u793c\u7269\u6253\u8d4f\u6765\u7f6e\u6362\u76f4\u64ad\u95f4\u7c89\u4e1d\u7684\u6253\u6cd5\uff08\u8f9b\u5df4\u7684\u5d1b\u8d77\u5c31\u662f\u9760\u8fd9\u4e2a\u673a\u5236\uff09\u76f8\u6bd4\uff0c\u6296\u97f3\u59cb\u7ec8\u6ca1\u6709\u5f62\u6210\u8fd9\u79cd\u201c\u4e3a\u7231\u57cb\u5355\u201d\u7684\u7528\u6237\u6c1b\u56f4\u3002\u5174\u8bb8\u8fd9\u5c31\u662f\u5317\u5feb\u624b\u3001\u5357\u6296\u97f3\u6700\u5927\u7684\u533a\u522b\u3002\u5e94\u8be5\u8fd9\u4e48\u8bf4\uff0c\u5bf9\u4e8e\u5927\u90e8\u5206\u54c1\u724c\u548cMCN\u673a\u6784\uff0c\u73a9\u660e\u767d\u628a\u76f4\u64ad\u6253\u8d4f\u8d39\u7528\u8f6c\u5316\u4e3a\u7535\u5546\u8d2d\u7269\u7c89\u4e1d\uff0c\u8fd9\u4e2a\u8ba4\u77e5\u8def\u5f84\u592a\u957f\uff0c\u64cd\u4f5c\u624b\u6cd5\u592a\u7384\u5e7b\uff0c\u51e0\u4e4e\u4e0d\u53ef\u91cd\u73b0\u3002<\/p>\n\n\n\n \u7efc\u4e0a\uff0c\u6211\u8ba4\u4e3a\uff0c\u76f4\u64ad\u95f4\u5185\u5bb9\u578b\u6d41\u91cf\u7684\u6784\u6210\u56fa\u7136\u4e3e\u8db3\u8f7b\u91cd\uff0c\u4f46\u4f5c\u4e3a\u4e00\u95e8\u957f\u671f\u751f\u610f\uff0c\u5177\u6709\u5de8\u5927\u7684\u7cfb\u7edf\u6027\u98ce\u9669\u3002\u4e00\u65e6\u53d1\u751f\u7b97\u6cd5\u6216\u8fde\u9ea6\u673a\u5236\u7684\u53d8\u5316\uff0c\u5219\u524d\u671f\u58c1\u5792\u8361\u7136\u65e0\u5b58\u3002<\/p>\n\n\n\n \u90e8\u5206MCN\u548c\u5de5\u4f5c\u5ba4\uff0c\u4ee51-2\u6b21\u7684\u5076\u7136\u7ea2\u5229\u4e3a\u539f\u70b9\uff0c\u5148\u81ea\u6b3a\uff0c\u518d\u6b3a\u4eba\uff0c\u97ed\u83dc\u6e38\u620f\u751f\u751f\u4e0d\u606f\u3002\u8fd8\u8bb0\u5f972019\u5e74\u90a3\u4e9b\u6536\u8d39\u6602\u8d35\u3001\u6559\u4f60\u600e\u6837Dou+\u66b4\u5229\u5e26\u8d27\u7684\u57f9\u8bad\u73ed\u5417\uff1f\u4ed6\u4eec\u73b0\u5728\u5728\u54ea\u91cc\uff1f<\/p>\n\n\n\n \u521b\u4e1a\u8d5b\u90533\uff1a\u7cbe\u51c6\u4ed8\u8d39\u6295\u653e\u6d41\u91cf<\/a><\/strong><\/p>\n\n\n\n \u4e00\u53e5\u8bdd\u63cf\u8ff0\uff1a\u901a\u8fc7\u4ed8\u8d39\u65b9\u5f0f\uff0c\u63d0\u9ad8\u76f4\u64ad\u95f4\u7684\u5ba2\u6237\u6d41\u91cf\u3001\u5ba2\u6237\u8d28\u91cf\u3001\u6210\u4ea4\u6c1b\u56f4\u3002<\/p>\n\n\n\n \u53c2\u8d5b\u4e3b\u8981\u5f62\u5f0f\uff1a\u5de8\u91cf\u4ee3\u7406\u5546\u3001\u77e5\u540d\u6295\u624b<\/p>\n\n\n\n \u8d5b\u9053\u8bc4\u7ea7\uff1a\u2606\u2606<\/p>\n\n\n\n \u8d5b\u9053\u524d\u666f\u5206\u6790\uff1a<\/p>\n\n\n\n \u4f17\u6240\u5468\u77e5\uff0c\u5b57\u8282\u7cfb\u672c\u8d28\u4e0a\u662f\u4e00\u5bb6\u725b\u63b0\u7684\u5e7f\u544a\u516c\u53f8\uff0c\u5728\u6296\u97f36\u4ebf\u65e5\u6d3b\u7684\u4eca\u5929\uff0c\u8fd8\u5728\u60f3\u7740\u6b7b\u8585\u6296\u97f3\u7f8a\u6bdb\u3001\u4e00\u6bdb\u4e0d\u62d4\u7684\u6d41\u91cf\u73a9\u5bb6\u5fc5\u7136\u96be\u6210\u6c14\u5019\u3002<\/p>\n\n\n\n \u4e8e\u662f\uff0c\u5c31\u4f1a\u8bde\u751f\u4e00\u4e9b\u673a\u6784\u6216\u4e2a\u4f53\uff0c\u4e3b\u8981\u4e3a\u4e00\u4e9b\u5934\u90e8\u54c1\u724c\u3001\u5934\u90e8\u8fbe\u4eba\u7684\u76f4\u64ad\u95f4\u8fdb\u884c\u6295\u653e\u54a8\u8be2\u6216\u8005\u4ee3\u6295\u670d\u52a1\u3002\u5feb\u624b\u6295\u653e\u65b9\u9762\uff0c\u58c1\u864e\u770b\u770b\u7684\u6587\u75de\u5927\u53d4\u4e5f\u662f\u884c\u4e1a\u4e13\u5bb6\u3002<\/p>\n\n\n\n \u4ece\u751f\u610f\u89d2\u5ea6\uff0c\u4ee3\u6295\u3001\u4ee3\u7406\u4e1a\u52a1\u5728\u4eca\u65f6\u4eca\u65e5\uff0c\u6700\u591a\u53ea\u80fd\u7b97\u662f\u4e00\u95e8\u8584\u5229\u7684\u751f\u610f\uff0c\u56e0\u4e3a\u4ec5\u4ec5\u4f9d\u9760\u5e7f\u544a\u8fd4\u70b9\uff0c\u53ef\u80fd\u8fde\u6295\u624b\u7684\u5de5\u8d44\u90fd\u6323\u4e0d\u56de\u6765\u3002\u6bd5\u7adf\u5bf9\u4e8e\u4e00\u573a6\u5c0f\u65f6\u7684\u76f4\u64ad\u800c\u8a00\uff0c\u4e00\u4e2a\u6295\u624b\u7684\u65f6\u95f4\u6295\u5165\u8d77\u7801\u57283\u5c0f\u65f6\u4ee5\u4e0a\u3002<\/p>\n\n\n\n \u90a3\u4e48\uff0c\u4e3a\u4ec0\u4e48\u6709\u4eba\u4f1a\u53bb\u505a\u8fd9\u95e8\u82e6\u903c\u7684\u751f\u610f\u5462\uff1f<\/p>\n\n\n\n \u56e0\u4e3a\u6570\u636e\u503c\u94b1\uff0c\u7ecf\u9a8c\u66f4\u503c\u94b1\u3002<\/p>\n\n\n\n \u5f53\u6211\u4eec\u7684\u5408\u4f5c\u4f19\u4f34\u4e3a\u5176\u4ed6\u673a\u6784\u4ee3\u6295\u65f6\uff0c\u6838\u5fc3\u5c31\u662f\u4e3a\u4e86\u83b7\u53d6\u6700\u65b0\u7684\u524d\u7ebf\u6218\u62a5\uff0c\u4ee5\u65e5\u4e3a\u5355\u4f4d\u5730\u4f18\u5316\u6211\u4eec\u7684\u6295\u653e\u7b56\u7565\u3002\u800c\u8fd9\u4e9b\u7b56\u7565\u6700\u7ec8\u4f1a\u8ba9\u6211\u4eec\u81ea\u5df1\u7684\u54c1\u724c\u5ba2\u6237\u3001\u5408\u4f5c\u8fbe\u4eba\u53d7\u76ca\u3002\u8fd9\u662f\u5e95\u5c42\u903b\u8f91\uff0c\u6709\u70b9\u50cfIT\u884c\u4e1a\u7684\u5f00\u6e90\u8f6f\u4ef6\u7684\u601d\u7ef4\u65b9\u5f0f\u3002<\/p>\n\n\n\n \u603b\u4e4b\uff0c\u8fd9\u662f\u4e00\u95e8\u4e0d\u61c2\u53ef\u771f\u4e0d\u884c\uff0c\u4f46\u4e00\u70b9\u4e5f\u4e0d\u6027\u611f\u7684\u751f\u610f\u3002\u9047\u5230\u4e00\u4e9b\u5b8c\u5168\u4e0d\u61c2\u884c\uff0c\u8fd8\u5728\u8ddf\u6295\u624b\u4eec\u8ba1\u8f83\u5e7f\u544a\u8fd4\u70b9\u7684\u5ba2\u6237\uff0c\u6211\u53ea\u80fd\u8bf4\uff1a\u4f60\u4e0d\u77e5\u9053\u4f60\u7ad9\u5728\u591a\u5c11\u5de8\u4eba\u7684\u80a9\u8180\u4e0a\uff0c\u591a\u5c11\u4eba\u66ff\u4f60\u8d9f\u8fc7\u5c38\u5c71\u8840\u6d77\u3002\u7a83\u4ee5\u4e3a\uff0c\u672a\u6765\u5e94\u8be5\u4e5f\u4f1a\u51fa\u73b0\u4e00\u4e9b\u5177\u5907\u5168\u6848\u54a8\u8be2\u3001\u4ea4\u4ed8\u80fd\u529b\uff0c\u4e14\u5546\u52a1\u80fd\u529b\u4e5f\u76f8\u5339\u914d\u7684\u4f18\u8d28\u6295\u653e\u670d\u52a1\u673a\u6784\uff0c\u76ee\u524d\u5e02\u573a\u4e0a\u5927\u90e8\u5206\u6295\u624b\u7684\u4ef7\u503c\u90fd\u662f\u88ab\u4e25\u91cd\u4f4e\u4f30\u7684\u3002<\/p>\n\n\n\n \u9664\u6b64\u4e4b\u5916\uff0c\u5728\u5b98\u65b9\u7684\u4ed8\u8d39\u901a\u9053\uff08\u5de8\u91cf\u5f15\u64ce\uff09\u4ee5\u5916\uff0c\u8fd8\u6709\u4e00\u4e9b\u610f\u6599\u4e4b\u4e2d\u7684\u4ed8\u8d39\u76f4\u64ad\u6570\u636e\u670d\u52a1\uff0c\u5185\u5bb9\u5305\u62ec\uff1a<\/p>\n\n\n\n \u4e5f\u7b97\u662f\u4e00\u79cd\u751f\u610f\u5427\uff0c\u6bcf\u4e2a\u65f6\u4ee3\u90fd\u4e0d\u4f1a\u7f3a\u5c11\u4ed6\u4eec\u3002\u540d\u5b57\u4e0d\u4e3e\u4e86\uff0c\u4e0d\u597d\u574f\u4eba\u8d22\u8def\u3002<\/p>\n\n\n\n \u521b\u4e1a\u8d5b\u90534\uff1a\u8fbe\u4eba\u7ecf\u7eaa<\/a><\/strong><\/p>\n\n\n\n \u4e00\u53e5\u8bdd\u63cf\u8ff0\uff1a\u5ffd\u60a0\u8fbe\u4eba\u7b7e\u5356\u8eab\u5951\u6216\u8005\u6846\u67b6\u534f\u8bae\uff0c\u66ff\u8fbe\u4eba\u62db\u5546\u3002<\/p>\n\n\n\n \u53c2\u8d5b\u4e3b\u8981\u5f62\u5f0f\uff1a\u5927\u90e8\u5206\u7684MCN<\/p>\n\n\n\n \u8d5b\u9053\u8bc4\u7ea7\uff1a\u2606<\/p>\n\n\n\n \u8d5b\u9053\u524d\u666f\u5206\u6790\uff1a<\/p>\n\n\n\n \u53ef\u80fd\u8981\u5f97\u7f6a\u4eba\u4e86\u3002<\/p>\n\n\n\n \u5bf9\u4e8e\u8fd9\u4e2a\u8d5b\u9053\uff0c\u6211\u53ea\u611f\u5230\u60b2\u54c0\u3002<\/p>\n\n\n\n \u4e4b\u6240\u4ee5\u6211\u8ba4\u4e3a\u5927\u90e8\u5206\u7684MCN\u5bf9\u8fbe\u4eba\u6ca1\u6709\u4ec0\u4e48\u4ef7\u503c\uff0c\u5c31\u662f\u56e0\u4e3a\u5927\u90e8\u5206\u7684MCN\u672c\u8d28\u4e0a\u5c31\u662f\u4e00\u4e2a\u62db\u5546\u516c\u53f8\uff0c\u4e00\u4e2a\u5f7b\u5934\u5f7b\u5c3e\u7684\u63ae\u5ba2\u7f62\u4e86\u3002<\/p>\n\n\n\n \u9996\u5148\u6211\u4eec\u8981\u611f\u77e5\uff0c\u62db\u5546\u8fd9\u4ef6\u4e8b\u60c5\u7684\u7ade\u4e89\u529b\u6240\u5728\u3002\u6240\u8c13\u62db\u5546\uff0c\u672c\u8d28\u4e5f\u662f\u9500\u552e\uff0c\u628a\u7a7a\u6c14\u5356\u6210\u9ec4\u91d1\u53eb\u672c\u4e8b\uff0c\u628a\u9ec4\u91d1\u5f53\u8c46\u8150\u5356\u4e86\u8c01\u4e0d\u4f1a\u5462\uff1f\u4eca\u5929\u5927\u90e8\u5206\u7684\u8fbe\u4eba\u7ecf\u7eaa\u673a\u6784\uff0c\u672c\u8d28\u4e0a\u662f\u5229\u7528\u4e86\u77ed\u671f\u4fe1\u606f\u4e0d\u5bf9\u79f0\uff0c\u5c06\u8fbe\u4eba\u7684\u6709\u9650\u65f6\u95f4\u3001\u8d26\u53f7\u8d44\u4ea7\u4f4e\u4ef7\u5356\u7ed9\u54c1\u724c\u65b9\uff0c\u4ece\u8fd9\u4e2a\u89d2\u5ea6\uff0c\u5df2\u7ecf\u63d0\u524d\u8fdb\u573a\u7684\u6296\u97f3\u5c0f\u5e97\u54c1\u724c\u3001\u54c1\u724c\u4e13\u573a\u516c\u53f8\u65e9\u5df2\u5403\u5230\u7ea2\u5229\uff0c\u771f\u9999\u3002<\/p>\n\n\n\n \u4eca\u5929\u7684\u54c1\u724c\u4e13\u573a\u8fd8\u662f\u5982\u6b64\u70ed\u95f9\uff0c\u662f\u6709\u4e00\u4e2a\u9636\u6bb5\u6027\u7684\u524d\u7f6e\u6761\u4ef6\u7684\uff1a\u8fbe\u4eba\u4eec\u666e\u904d\u6ca1\u6709\u6536\u53d6\u5751\u4f4d\u8d39\u3002<\/p>\n\n\n\n \u5f53\u7136\uff0c\u5982\u679c\u51fa\u73b0\u4e00\u4e2a\u4f18\u79c0\u7684\u7ecf\u7eaa\uff0c\u4ed6\u4e5f\u7740\u5b9e\u5f88\u96be\u53cd\u8fc7\u6765\u8bc1\u660e\uff0c\u56e0\u4e3a\u4ed6\u7684\u5b58\u5728\uff0c\u8fbe\u4eba\u5728\u5e02\u573a\u4e0a\u6709\u989d\u5916\u6ea2\u4ef7\u3002\u8fd9\u662f\u60b2\u54c0\u5176\u4e8c\u3002<\/p>\n\n\n\n \u6211\u53bb\u5e74\u63d0\u51fa\u8fc7\u4e00\u4e2a\u6982\u5ff5\u53ebKOT\uff0c\u5373\u7528\u7ec4\u56e2\u51fa\u9053\u65b9\u5f0f\u6765\u7ec4\u7ec7KOL\uff0c\u6765\u5b9e\u73b0KOL\u8d26\u53f7\u8d44\u4ea7\u5411\u5382\u724c\u8d44\u4ea7\u7684\u8fdb\u5316\u3002\u5230\u4eca\u5929\u6765\u770b\uff0c2020\u5e74\u4e5f\u5c31\u201c\u9152\u4ed9\u7f51\u201d\u7cfb\u5217IP\u6709\u6240\u5efa\u6811\uff088\u6708\u9152\u6c34\u7c7b\u76eeGMV\u7834\u4ebf\uff09\uff0c\u5176\u4ed6\u5be5\u5be5\u3002\u627f\u8499\u9152\u4ed9\u7f51\u56e2\u961f\u8ba4\u53ef\uff0c\u6211\u4eec\u5f7c\u6b64\u95f4\u6709\u8fc7\u9ad8\u5f3a\u5ea6\u7684\u4ea4\u6d41\u3002\u6211\u53d1\u73b0\uff0c\u5982\u679c\u628a\u9152\u4ed9\u7f51\u6bd4\u4f5c\u4e00\u4e2aMCN\uff0c\u4ed6\u7684\u5382\u724c\u5bf9\u8fbe\u4eba\u672c\u8eab\u662f\u6709\u5782\u7c7b\u8d4b\u80fd\u7684\u3002\u76f8\u5f62\u4e4b\u4e0b\uff0c\u8c26\u5bfb\uff08\u8587 \u5a05viyaaa\uff09\u65d7\u4e0b\u3001\u7f8eone\uff08\u674e\u4f73\u7426\uff09\u65d7\u4e0b\u7684\u8fbe\u4eba\uff0c\u8ddf\u5176\u4ed6MCN\u673a\u6784\u7684\u8fbe\u4eba\u76f8\u6bd4\uff0c\u629b\u5f00\u80cc\u540e\u8d44\u91d1\u5b9e\u529b\uff0c\u5e76\u6ca1\u6709\u672c\u8d28\u7684\u4e0d\u540c\uff0c\u7279\u522b\u662f\u51b7\u542f\u52a8\u4f18\u52bf\u4e5f\u6bd4\u8f83\u5c0f\u3002<\/p>\n\n\n\n \u6240\u4ee5\uff0c\u5982\u679c\u4e00\u5b9a\u8981\u505aMCN\u8fd9\u4e2a\u751f\u610f\uff0c\u5e76\u4e14\u4ee5\u5546\u52a1\u7ecf\u7eaa\u7ea6\u4e3a\u4e3b\uff0c\u4e00\u5b9a\u8981\u8003\u8651\u5782\u7c7b\u5382\u724c\u7684\u4e8b\u60c5\u4e86\u3002\u4e0d\u7ba1\u4f60\u6709\u591a\u4e48\u725b\u903c\u7684\u5f8b\u5e08\uff0c\u591a\u4e48\u8c6a\u534e\u7684\u76f4\u64ad\u57fa\u5730\uff0c\u4f46\u51e1\u4f60\u60f3\u9760\u7b7e\u7ea6\u6765\u9501\u5b9a\u8fbe\u4eba\uff0c\u4f60\u5148\u8981\u95ee\u95ee\u81ea\u5df1\uff1a\u9664\u4e86\u94b1\uff0c\u4f60\u8fd8\u80fd\u7ed9\u4eba\u5bb6\u63d0\u4f9b\u4ec0\u4e48\uff1f<\/p>\n\n\n\n \u7efc\u4e0a\uff1a\u4f20\u7edfMCN\u7684\u77ed\u89c6\u9891\u5185\u5bb9\u5b75\u5316\u80fd\u529b\u5728\u76f4\u64ad\u7535\u5546\u65f6\u4ee3\u683c\u5916\u5927\u7a0b\u5ea6\u4e0a\u88ab\u8fb9\u7f18\u5316\uff0c\u76ee\u524d\u6bd4\u8f83\u6210\u7acb\u7684\u6a21\u5f0f\uff0c\u662f\u5782\u7c7bMCN+\u5782\u7c7b\u76f4\u64ad\u8fbe\u4eba+\u5782\u7c7b\u4f9b\u5e94\u94fe\u8d44\u6e90\u7684\u7ec4\u5408\u3002\u5426\u5219\uff0c\u4f5c\u4e3a\u673a\u6784\u65b9\uff0cMCN\u7684\u53ef\u66ff\u4ee3\u6027\u8fc7\u5f3a\u3002<\/p>\n\n\n\n \u81f3\u4e8e\u90a3\u4e9b\u4f9d\u9760\u7ed9\u8fbe\u4eba\u64ba\u6387\u4e13\u573a\u76f4\u64ad\u7684\u673a\u6784\uff0c\u90a3\u66f4\u662f\u4e00\u95e8\u6709\u4eca\u5929\u65e0\u660e\u65e5\u7684\u751f\u610f\uff0c\u5c31\u4e0d\u4e13\u95e8\u5199\u4e86\u3002<\/p>\n\n\n\n \u521b\u4e1a\u8d5b\u90535\uff1a\u6570\u636e\u5206\u6790<\/a><\/strong><\/p>\n\n\n\n \u4e00\u53e5\u8bdd\u63cf\u8ff0\uff1a\u5bf9\u76f4\u64ad\u95f4\u7684\u6570\u636e\u8fdb\u884c\u5206\u6790\u548c\u590d\u76d8\uff0c\u6307\u5bfc\u4f18\u5316\u540e\u7eed\u5de5\u4f5c\u3002<\/p>\n\n\n\n \u53c2\u8d5b\u4e3b\u8981\u5f62\u5f0f\uff1a\u6570\u636e\u63d0\u4f9b\u5546<\/p>\n\n\n\n \u8d5b\u9053\u8bc4\u7ea7\uff1a\u2606\u2606\u2606<\/p>\n\n\n\n \u8d5b\u9053\u524d\u666f\u5206\u6790\uff1a<\/p>\n\n\n\n \u54c1\u724c\u548cMCN\u673a\u6784\u4f1a\u7528\u5230\u7684\u6570\u636e\u8f6f\u4ef6\uff1a\u8749\u5988\u5988\uff08\u6296\u97f3\uff09\u3001\u6296\u67e5\u67e5\uff08\u6296\u97f3\uff09\u3001\u58c1\u864e\u770b\u770b\uff08\u5feb\u624b\uff09\u3001\u70bc\u4e39\u7089\uff08\u5feb\u624b\uff09\u57fa\u672c\u90fd\u5c5e\u4e8e\u6b64\u7c7b\u3002<\/p>\n\n\n\n \u5bf9\u4e8e\u6295\u5165\u5de8\u5927\u6280\u672f\u56e2\u961f\u7684\u7b2c\u4e09\u65b9\u6570\u636e\u516c\u53f8\u800c\u8a00\uff0c\u76c8\u5229\u7684\u91cd\u5fc3\u60f3\u5fc5\u6700\u7ec8\u4e0d\u4f1a\u662f\u5356VIP\u8d26\u53f7\uff0c\u800c\u5e94\u8be5\u662f\u589e\u503c\u670d\u52a1\u3002\u53ea\u4e0d\u8fc7\u5927\u5bb6\u8fd8\u6ca1\u6709\u4eba\u8d70\u51fa\u6210\u719f\u8def\u7ebf\u3002<\/p>\n\n\n\n \u6211\u8ba4\u4e3a\uff0c \u6570\u636e\u5206\u6790\u8fd9\u4e2a\u7ec6\u5206\u9886\u57df\uff0c\u4f1a\u51fa\u73b0\u56db\u4e2a\u5546\u4e1a\u5316\u53d1\u5c55\u65b9\u5411<\/strong>\uff1a<\/p>\n\n\n\n BI\u5de5\u5177\u96c6<\/strong><\/p>\n\n\n\n \u5b9e\u9645\u4e0a\uff0c\u73b0\u5728\u7684\u8749\u5988\u5988\u4f3c\u4e4e\u5df2\u7ecf\u53ef\u4ee5\u6ee1\u8db3\u6211\u4eec\u5927\u90e8\u5206\u7684\u6570\u636e\u5206\u6790\u8981\u6c42\u4e86\uff0c\u4f46\u662f\u5f88\u591a\u4e2a\u6027\u5316\u7684\u9700\u6c42\u662f\u85cf\u5728\u573a\u666f\u91cc\u7684\u3002\u6211\u4e3e\u4e24\u4e2a\u4f8b\u5b50\uff1a<\/p>\n\n\n\n \u7b2c\u4e00\u4e2a\uff1a\u5f88\u591a\u673a\u6784\u7684\u5c0f\u8fbe\u4eba\u5728\u521a\u5f00\u59cb\u8d77\u6b65\u65f6\uff0c\u4e3a\u4e86\u63d0\u9ad8\u6210\u4ea4\u6c1b\u56f4\uff0c\u63d0\u632f\u58eb\u6c14\uff0c\u6211\u4eec\u4f1a\u7ed9\u8fbe\u4eba\u4e0a\u4e00\u4e9b\u5728\u7ebf\u5047\u7c89\uff08\u4fd7\u79f0\uff1a\u534f\u8bae\u7c89\uff09\u3002\u4f46\u662f\u4e00\u65e6\u4e0a\u4e86\u534f\u8bae\u7c89\uff0c\u6211\u4eec\u5c31\u4f1a\u53d1\u73b0\u76f4\u64ad\u95f4\u7684\u7528\u6237\u5e73\u5747\u505c\u7559\u65f6\u95f4\uff08\u7b80\u79f0MKT\uff09\u7279\u522b\u957f\uff0c\u4e0d\u771f\u5b9e\uff0c\u65e0\u6cd5\u6709\u6548\u53cd\u6620\u8fbe\u4eba\u7684\u7559\u4eba\u80fd\u529b\u3002\u771f\u662f\u4e24\u96be\u554a\u3002\u5176\u5b9e\u4ece\u6570\u5b66\u89d2\u5ea6\uff0c\u53ea\u8981\u77e5\u9053\u8fd9\u4e9b\u534f\u8bae\u7c89\u7684\u4e0a\u4e0b\u7ebf\u65f6\u95f4\uff0c\u6211\u4eec\u5c31\u53ef\u53cd\u63a8\u51fa\u771f\u5b9e\u7c89\u4e1d\u7684\u771f\u5b9eMKT\uff0c\u76f8\u5f53\u4e8e\u4e00\u4e2a\u4e8c\u5143\u4e00\u6b21\u89e3\u65b9\u7a0b\u3002\u800c\u8fd9\u4e2a\u6570\u636e\u6e90\uff0c\u672c\u8d28\u4e0a\u8749\u5988\u5988\u90fd\u53ef\u4ee5\u89e3\u51b3\u3002\u8fd9\u4e2a\u5de5\u5177\uff0c\u6211\u4eec\u613f\u610f\u989d\u5916\u4ed8\u8d39\u3002<\/p>\n\n\n\n \u7b2c\u4e8c\u4e2a\uff1a\u5f88\u591a\u65f6\u5019\uff0c\u5f39\u5e55\u91cc\u5f88\u591a\u7528\u6237\u7684\u610f\u89c1\u3001\u9700\u6c42\uff0c\u6211\u4eec\u90fd\u6765\u4e0d\u53ca\u6536\u96c6\uff0c\u8749\u5988\u5988\u628a\u8fd9\u4e9b\u6570\u636e\u90fd\u91c7\u96c6\u4e86\u4e0b\u6765\uff0c\u505a\u6210\u4e86\u8bcd\u4e91\u3002\u4f46\u662f\u8bf4\u771f\u7684\uff0c\u8bcd\u4e91\u7684\u4ef7\u503c\u771f\u7684\u5f88\u6709\u9650\uff0c\u800c\u4e14\u5206\u8bcd\u624b\u6cd5\u4e5f\u5f88\u521d\u7ea7\uff0c\u6ca1\u6709\u88ab\u6df1\u5ea6\u5b66\u4e60\u8c03\u6559\u8fc7\u3002\u5982\u679c\u80fd\u628a\u5f39\u5e55\u8bcd\u5305\u505a\u6210\u66f4\u9ad8\u7ef4\u5ea6\u7684\u7ed3\u6784\u5316\u5185\u5bb9\uff0c\u5e76\u4e14\u52a0\u5165\u6a21\u7cca\u5339\u914d\u3001\u5b8c\u6574\u5339\u914d\u7b49\u5206\u8bcd\u7edf\u8ba1\u5de5\u5177\uff0c\u5c31\u53ef\u4ee5\u5e2e\u52a9\u8fd0\u8425\u56e2\u961f\u53d1\u6398\u65b0\u7684\u7528\u6237\u9700\u6c42\u548c\u76f4\u64ad\u6d41\u7a0b\u6539\u8fdb\u4e4b\u5904\u3002<\/p>\n\n\n\n \u6df1\u5ea6\u89e3\u51b3\u65b9\u6848<\/strong><\/p>\n\n\n\n \u76ee\u524d\u7684\u6570\u636e\u5e73\u53f0\u4f53\u73b0\u7684\u66f4\u591a\u662f\u516c\u57df\u7684\u6570\u636e\u6316\u6398\uff0c\u4f46\u662f\u673a\u6784\u66f4\u613f\u610f\u652f\u4ed8\u7684\u662f\u5bf9\u4e8e\u79c1\u57df\u6570\u636e\u7684\u6df1\u5ea6\u6316\u6398\u548c\u6388\u6743\u7ba1\u7406\u670d\u52a1\u3002<\/p>\n\n\n\n \u6296\u97f3\u79c1\u57df\u6570\u636e\u7ba1\u611f\u77e5\u51b3\u65b9\u6848\uff0c\u7279\u522b\u662f\u968f\u7740\u6296\u97f3\u4ea7\u54c1\u4fa7\u79c1\u57df\u7fa4\u529f\u80fd\u7684\u5f00\u542f\uff0c\u4f60\u6709\u6ca1\u6709\u4e00\u4e9b\u5174\u8da3\u5462\uff1f<\/p>\n\n\n\n \u5b98\u65b9ISV\u670d\u52a1\u5546<\/strong><\/p>\n\n\n\n \u4ece\u963f\u91cc\u8fd0\u3001\u4eac\u4e1c\u4e91\uff0c\u751a\u81f3\u6709\u8d5e\u4e91\u7684ISV\u670d\u52a1\u53d1\u5c55\u53f2\uff0c\u6240\u6709\u7535\u5546\u5e73\u53f0\u4e3a\u4e86\u8003\u8651\u751f\u6001\u5065\u5eb7\u5ea6\uff0c\u6700\u7ec8\u90fd\u4f1a\u5f00\u653e\u4ed8\u8d39\u63d2\u4ef6\u5f0f\u7684ISV\u5e73\u53f0\u6743\u9650\u3002\u76ee\u524d\u6296\u97f3\u4e91\u53ea\u662f\u63d0\u4f9b\u4e86\u90e8\u5206\u7684\u7535\u5546\u63a5\u53e3\uff0c\u65b9\u4fbf\u7b2c\u4e09\u65b9ERP\u3001WMS\u7cfb\u7edf\u7684\u63a5\u5165\u3002\u672a\u6765\u7684ISV\u63a5\u5165\u53ea\u662f\u65f6\u95f4\u95ee\u9898\u3002<\/p>\n\n\n\n \u7b56\u7565\u54a8\u8be2\u4e0e\u4ea4\u4ed8<\/strong><\/p>\n\n\n\n \u76ee\u524d\u56fd\u5185\u8fd8\u6ca1\u6709\u8fd9\u6837\u7684\u4f01\u4e1a\uff0c\u4f46\u6211\u8ba4\u4e3a\u95ee\u9898\u8fd8\u662f\u5728\u4e8e\uff0c\u6296\u97f3\u7535\u5546\u4f53\u7cfb\u76ee\u524d\u8fd8\u5728\u9ad8\u901f\u8fdb\u5316\u4e2d\uff0c\u6ca1\u6709\u5b9a\u578b\uff0c\u4e0d\u5229\u4e8e\u6df1\u5ea6\u54a8\u8be2\u4e1a\u52a1\u7684\u5f00\u5c55\u3002<\/p>\n\n\n\n \u521b\u4e1a\u8d5b\u90536\uff1a\u76f4\u64ad\u652f\u6301<\/a><\/strong><\/p>\n\n\n\n \u4e00\u53e5\u8bdd\u63cf\u8ff0\uff1a\u5bf9\u7f3a\u5c11\u76f4\u64ad\u652f\u6301\u670d\u52a1\u56e2\u961f\u7684\u5e97\u94fa\u3001\u8fbe\u4eba\u3001\u54c1\u724c\u63d0\u4f9b\u4ea4\u4ed8\u670d\u52a1\u3002<\/p>\n\n\n\n \u53c2\u8d5b\u4e3b\u8981\u5f62\u5f0f\uff1a\u76f4\u64ad\u670d\u52a1\u673a\u6784\u3001\u4ee3\u64ad\u673a\u6784<\/p>\n\n\n\n \u8d5b\u9053\u8bc4\u7ea7\uff1a\u2606\u2606\u2606\u2606<\/p>\n\n\n\n \u8d5b\u9053\u524d\u666f\u5206\u6790\uff1a<\/p>\n\n\n\n \u8fd9\u53ef\u80fd\u662f\u672a\u6765\u4e00\u5e74\u5de6\u53f3\uff0c\u76f4\u64ad\u5e02\u573a\u4e0a\u6700\u7a00\u7f3a\u7684\u670d\u52a1\u2014\u2014\u76f4\u64ad\u652f\u6301\u3002<\/p>\n\n\n\n \u5982\u679c\u65e9\u4e9b\u5e74\u4f60\u53c2\u89c2\u8fc7\u6dd8\u7cfb\u76f4\u64ad\u57fa\u5730\uff0c\u4f60\u5c31\u4f1a\u53d1\u73b0\uff0c\u5927\u90e8\u5206\u76f4\u64ad\u95f4\u9762\u79ef\u90fd\u6bd4\u8f83\u5c0f\uff0c\u611f\u89c9\u591f\u653e\u4ea7\u54c1\u548c\u4eba\u5c31\u884c\u4e86\u3002\u4f46\u662f\u5982\u679c\u4f60\u5230\u8fc7\u6296\u97f3\u76f4\u64ad\u7684\u73b0\u573a\uff08\u4ee5\u8170\u817f\u90e8\u8fbe\u4eba\u5c45\u591a\uff09\uff0c\u7edd\u5bf9\u662f\u6ee1\u6ee1\u4e00\u5c4b\u5b50\u4eba\uff0c\u5c11\u8bf46\u4e2a\u4eba\u4ee5\u4e0a\u3002<\/p>\n\n\n\n \u8fd9\u662f\u56e0\u4e3a\u6dd8\u7cfb\u76f4\u64ad\u8ddf\u6296\u97f3\u76f4\u64ad\u76f8\u6bd4\uff0c\u6709\u4e24\u4e2a\u5de8\u5927\u7684\u5dee\u522b\uff1a<\/p>\n\n\n\n \u4e5f\u5c31\u662f\u8bf4\uff0c\u6296\u97f3\u76f4\u64ad\u95f4\u7684\u4e0d\u786e\u5b9a\u6027\u66f4\u5927\uff0c\u5bf9\u56e2\u961f\u89c4\u6a21\u548c\u80fd\u529b\u7684\u8981\u6c42\u66f4\u9ad8\uff0c\u5f53\u7136\u673a\u4f1a\u4e5f\u66f4\u591a\u3002\u8fd9\u4e5f\u662f\u4e3a\u4ec0\u4e48\u5f88\u591a\u6dd8\u7cfb\u8fbe\u4eba\u521a\u8fdb\u6296\u97f3\u7684\u65f6\u5019\u6781\u5ea6\u4e0d\u9002\u5e94\u7684\u539f\u56e0\u3002<\/p>\n\n\n\n \u5177\u4f53\u8fd9\u7c7b\u5de5\u4f5c\u5230\u5e95\u6709\u591a\u590d\u6742\u5462\uff0c\u6211\u4eec\u4ec5\u4ee5\u76f4\u64ad\u524d\u7684\u73b0\u573a\u51c6\u5907\u5de5\u4f5c\u4e3a\u4f8b\uff0c\u5c31\u6709\uff1a<\/p>\n\n\n\n \u7136\u540e\u662f\u8fdb\u5165\u5230\u76f4\u64ad\u4e2d\uff0c\u5de5\u4f5c\u5c31\u53c8\u4f1a\u6d89\u53ca\uff1a\u5f15\u6d41\u5185\u5bb9\u53d1\u5e03\u3001\u4ed8\u8d39\u6d41\u91cf\u6d41\u91cf\u4e0a\u6b3e\u914d\u5408\u3001\u9650\u6d41\u60c5\u51b5\u5e94\u6025\u9884\u6848\u3001\u903c\u5355\u7ba1\u7406\u3001\u62bd\u5956\u7ba1\u7406\u3001\u5f39\u5e55\u63a7\u8bc4\u3001\u65ad\u64ad\u8b66\u544a\u5904\u7406\u7b49\u7b49\u590d\u6742\u5904\u5883\u3002<\/p>\n\n\n\n \u6296\u97f3\u76f4\u64ad\u8fd9\u79cd\u751f\u6001\uff0c\u5bf9\u5f88\u591a\u6ca1\u6709\u76f4\u64ad\u7ecf\u9a8c\uff0c\u4f46\u5374\u62e5\u6709\u6d77\u91cf\u77ed\u89c6\u9891\u7c89\u4e1d\u7684\u5927V\u5341\u5206\u4e0d\u53cb\u597d\uff0c\u5230\u5e95\u53bb\u54ea\u80fd\u627e\u5230\u4e00\u4e2a\u62ff\u6765\u5c31\u80fd\u6253\u4ed7\u7684\u76f4\u64ad\u670d\u52a1\u56e2\u961f\uff1f\u592a\u96be\u4e86\u5427\u3002\u76f4\u64ad\u652f\u6301\u670d\u52a1\u4e0d\u4f73\uff0c\u7ed3\u679c\u5c31\u662f\u6d41\u91cf\u7684\u627f\u8f7d\u80fd\u529b\u4e0d\u7406\u60f3\uff0c\u5355\u4e2aUV\u7684\u5546\u4e1a\u4ef7\u503c\u4e0d\u7406\u60f3\uff0c\u4ed8\u8d39\u6d41\u91cfROI\u6c38\u8fdc\u505a\u4e0d\u6b63\uff0c\u514d\u8d39\u6d41\u91cf\u6c38\u8fdc\u662f\u7af9\u7bee\u6253\u6c34\uff0c\u6700\u540e\u5bfc\u81f4\u56e2\u961f\u5fc3\u7070\u610f\u61d2\uff0c\u5f7b\u5e95\u88ab\u6570\u636e\u51fb\u57ae\u3002<\/p>\n\n\n\n \u6070\u6070\u662f\u8fd9\u79cd\u590d\u6742\u6027\uff0c\u7ed9\u4e86\u4e13\u4e1a\u56e2\u961f\u5f88\u597d\u7684\u6210\u957f\u673a\u4f1a\u3002\u7531\u4e8e\u76f4\u64ad\u652f\u6301\u8fd9\u4e2a\u4e1a\u52a1\u8d5b\u9053\uff0c\u63c9\u548c\u4e861-5\u521b\u4e1a\u8d5b\u9053\u7684\u591a\u79cd\u4e1a\u52a1\u8981\u7d20\uff0c\u6211\u4eec\u4e5f\u53ef\u4ee5\u79f0\u4e4b\u4e3a\u201c\u76f4\u64ad\u73b0\u573a\u64cd\u76d8\u201d\u4e1a\u52a1\u3002\u6216\u8005\u8fd9\u4e48\u8bf4\u5427\uff0c\u8fd9\u5c31\u662f\u4e00\u4e2a\u5c0f\u578b\u7535\u89c6\u8d2d\u7269\u5236\u7247\u7ec4\u3002<\/p>\n\n\n\n \u8fd9\u79cd\u76f4\u64ad\u652f\u6301\u4e1a\u52a1\u80fd\u529b\u7684\u9897\u7c92\u5ea6\uff0c\u6700\u5c0f\u53ef\u4ee5\u505a\u52302\u4eba\uff08\u4e0d\u542b\u8fbe\u4eba\uff09\uff0c\u6700\u9ad8\u53ef\u4ee5\u505a\u523012\u4eba\u4ee5\u4e0a\uff0c\u5206\u522b\u53ef\u4ee5\u5339\u914d\u4e0d\u540c\u5c42\u9762\u7684\u76f4\u64ad\u9700\u6c42\u3002<\/p>\n\n\n\n \u6211\u5728\u676d\u5dde\u3001\u6df1\u5733\u5df2\u7ecf\u770b\u5230\u4e86\u4e00\u4e9b\u4e13\u4e1a\u673a\u6784\u5728\u8fd9\u65b9\u9762\u7684\u80fd\u529b\u6784\u5efa\u548c\u4f53\u7cfb\u5efa\u7acb\uff0c\u725b\u4eba\u661f\u7403\u5185\u90e8\u4e5f\u67092\u5bb6\u5728\u8fd9\u65b9\u9762\u8fdb\u884c\u63a2\u7d22\u3002\u6211\u89c9\u5f97\u672a\u6765\u53ef\u671f\u3002\u73b0\u5728\u662f\u6dd8\u5b9d\u4e8c\u6d41\u8fbe\u4eba\u5230\u6296\u97f3\u6765\u5b9e\u73b0\u964d\u7ef4\u6253\u51fb\uff08\u524d\u63d0\u662f\u9002\u5e94\u4e86\u6296\u97f3\u751f\u6001\uff09\uff0c\u672a\u6765\u53ef\u80fd\u662f\u6296\u97f3\u76f4\u64ad\u670d\u52a1\u56e2\u961f\u5230\u6dd8\u5b9d\u3001\u5feb\u624b\u53bb\u5b9e\u73b0\u964d\u7ef4\u6253\u51fb\uff01<\/p>\n\n\n\n \u4eca\u5929\u7684\u6211\u4eec\uff0c\u5fc5\u987b\u601d\u8003\u4e00\u4e2a\u65b0\u7684\u547d\u9898\uff1a<\/p>\n\n\n\n \u672a\u6765\u7684\u6296\u97f3\uff0c\u5230\u5e95\u662f\u5e97\u94fa\u8d44\u4ea7\u91cd\u8981\uff0c\u8fd8\u662f\u8d26\u53f7\u8d44\u4ea7\u91cd\u8981\uff1f<\/p>\n\n\n\n \u8fd9\u4e2a\u95ee\u9898\u53c8\u4f1a\u5e26\u6765\u4e00\u7cfb\u5217\u884d\u751f\u7684\u95ee\u9898\uff1a<\/p>\n\n\n\n \u6296\u97f3\u5c0f\u5e97\u4f1a\u4e0d\u4f1a\u6709\u5546\u54c1\u641c\u7d22\u578b\u6d41\u91cf\uff1f<\/p>\n\n\n\n \u6296\u97f3\u5c0f\u5e97\u4f1a\u4e0d\u4f1a\u6709\u624b\u6dd8\u9996\u9875\u8fd9\u6837\u7684\u6d41\u91cf\u5165\u53e3\uff1f<\/p>\n\n\n\n \u6296\u97f3\u5c0f\u5e97\u4f1a\u600e\u6837\u89e3\u51b3\u5e97\u94fa\u6700\u91cd\u8981\u7684\u590d\u8d2d\u95ee\u9898\uff1f<\/p>\n\n\n\n \u4e00\u5207\u7684\u95ee\u9898\u90fd\u53ea\u662f\u4e00\u53e5\u6f5c\u53f0\u8bcd\uff1a\u6296\u97f3\u5c0f\u5e97\uff0c\u4f60\u51c6\u5907\u597d\u4e86\u5417\uff1f<\/p>\n\n\n\n \u5373\u4f7f\u629b\u5f00\u5bf9\u6296\u97f3\u5c0f\u5e97\u4f5c\u4e3a\u7535\u5546\u57fa\u7840\u8bbe\u65bd\u7684\u529f\u80fd\u5b8c\u5584\u5ea6\u7684\u62c5\u5fe7\uff0c\u5373\u4f7f\u53ea\u8003\u8651\u4e2d\u77ed\u671f\u7684\u6295\u8d44\u56de\u62a5\u7387\uff0c\u6211\u8ba4\u4e3a\uff0c\u5e97\u94fa\u8d44\u4ea7\u7684\u4ef7\u503c\u4e5f\u8fdc\u9ad8\u4e8e\u8d26\u53f7\u8d44\u4ea7\u3002\u539f\u56e0\u5982\u4e0b\u4e24\u70b9\uff1a<\/p>\n\n\n\n \u4e00\u3001\u6296\u97f3\u5c0f\u5e97\u76ee\u524d\u5904\u4e8e\u91ce\u86ee\u7ea2\u5229\u671f<\/strong><\/p>\n\n\n\n \u4e0d\u7ba1\u662f\u51fa\u4e8e\u4ec0\u4e48\u8003\u91cf\uff0c\u6296\u97f3\u5c0f\u5e97\u76ee\u524d\u7684\u8ba2\u5355\u7edf\u8ba1\u673a\u5236\u53ef\u80fd\u662f\u6240\u6709\u5927\u578b\u7535\u5546\u5e73\u53f0\u4e2d\u6700\u5bb9\u6613\u5236\u9020\u865a\u5047\u7e41\u8363\u7684\u673a\u5236\uff1a<\/p>\n\n\n\n \u4e5f\u5c31\u662f\u8bf4\uff0c\u9664\u4e86\u5f53\u5929\u7684\u8d44\u91d1\u5468\u8f6c\u6210\u672c\uff0c\u6296\u97f3\u5c0f\u5e97\u7cfb\u7edf\u4e0a\u865a\u589e\u9500\u552e\u91cf\u7684\u6210\u672c\u51e0\u4e4e\u4e3a\u96f6\u3002\u6240\u4ee5\uff0c\u5927\u5bb6\u5c31\u660e\u767d\u4e86\uff0c\u4e3a\u4ec0\u4e48\u57285-7\u6708\u7684\u5404\u8def\u660e\u661f\u6296\u97f3\u9996\u79c0\u5927\u7ffb\u8f66\u4ee5\u540e\uff0c8\u6708\u5e95\u90a3\u4e9b\u660e\u661f\u53c8\u201c\u6740\u56de\u6765\u201c\u4e86\uff0c\u6709\u6377\u5f84\u3002<\/p>\n\n\n\n \u672c\u8d28\u4e0a\uff0c\u76ee\u524d\u7684\u6296\u97f3\u5c0f\u5e97\u5177\u5907\u5f88\u591a\u91ce\u86ee\u751f\u957f\u671f\u7684\u6296\u97f3\u9ed8\u8bb8\u7684\u7279\u522b\u7ea2\u5229\uff0c\u8d8a\u65e9\u8fdb\u573a\uff0c\u8d8a\u80fd\u5b9e\u73b0\u67d0\u79cd\u5c42\u9762\u4e0a\u7684\u539f\u59cb\u79ef\u7d2f\u3002<\/p>\n\n\n\n \u4e8c\u3001\u63a7\u5e97\u6548\u7387\u662f\u76f4\u64ad\u8f6c\u5316\u7387\u7684\u51b3\u5b9a\u6027\u56e0\u7d20\u4e4b\u4e00<\/strong><\/p>\n\n\n\n \u5728\u76ee\u524d\u7684\u6296\u97f3\u76f4\u64ad\u95f4\uff0c\u4e3a\u4ec0\u4e48\u5f88\u591a\u4eba\u505a\u54c1\u724c\u4e13\u573a\u5bb9\u6613\u8d77\u91cf\uff0c\u4f46\u662f\u4e00\u65e6\u505a\u6df7\u573a\u5c31\u4e00\u5730\u9e21\u6bdb\u5462\uff1f\u8fd9\u91cc\u9762\u6709\u5f88\u591a\u56e0\u7d20\uff0c\u6bd4\u5982\u8ba4\u77e5\u6210\u672c\u4f4e\u3001\u7b79\u5907\u671f\u77ed\u3001\u4ed8\u8d39\u6d41\u91cf\u6295\u653e\u7b56\u7565\u7b80\u5355\u7b49\u7b49\u663e\u800c\u6613\u89c1\u7684\u539f\u56e0\uff0c\u4f46\u6700\u91cd\u8981\u7684\u56e0\u7d20\uff0c\u5c31\u662f\u63a7\u5e97\uff01<\/p>\n\n\n\n \u5728\u7ebf\u6539\u4ef7\u5df2\u7ecf\u662f\u516c\u8ba4\u7684\u6700\u4f73\u76f4\u64ad\u95f4\u4fc3\u9500\u624b\u6bb5\uff0c\u4f46\u5728\u7ebf\u6539\u4ef7\u7684\u6743\u9650\u4e0d\u5728\u8fbe\u4eba\u624b\u91cc\uff0c\u800c\u5728\u5e97\u94fa\u8fd0\u8425\u624b\u91cc\u3002\u4e00\u4e2a\u54c1\u724c\u4e13\u573a\uff0c\u5355\u4e2a\u54c1\u724c\u65b9\u7684\u8fd0\u8425\u4eba\u5458\u5c31\u53ef\u4ee5\u6ee1\u8db3\u6574\u573a\u7684\u6539\u4ef7\u9700\u6c42\uff1b\u6df7\u573a\u5462\uff1f20\u4e2a\u54c1\u724c\u65b9\uff0c\u6d3e20\u4e2a\u8fd0\u8425\u4eba\u5458\u4e3a\u4f60\u5b9e\u65f6\u6539\u4ef7\u8fd8\u662f\u5f0020\u4e2a\u5b50\u8d26\u53f7\u7ed9\u4f60\u7684\u8fd0\u8425\u4eba\u5458\uff1f\u4f60\u4ee5\u4e3a\u4f60\u662f\u8587 \u5a05viyaaa\u5417\uff1f\u8fd9\u5bf9\u4e8e\u8170\u90e8\u8fbe\u4eba\u7b80\u76f4\u5c31\u662f\u5669\u68a6\u3002<\/p>\n\n\n\n \u9664\u975e\u63a7\u5e97\uff08\u65e0\u8bba\u662f\u4e13\u573a\u8fd8\u662f\u6df7\u573a\uff09\uff0c\u4e0d\u7136\u76f4\u64ad\u8f6c\u5316\u6548\u7387\u4e0d\u4f1a\u592a\u9ad8\uff0c\u4ec5\u4ec5\u4f9d\u9760\u8fc7\u6b3e\u578b\u8bb2\u89e3\u5c31\u80fd\u65e5\u9500\u767e\u4e07\u7684\u8fbe\u4eba\u592a\u5c11\u4e86\u3002<\/p>\n\n\n\n \u7531\u4e8e\u76ee\u524d\u76ee\u524d\u6d88\u8d39\u8005\u5728\u6296\u97f3\u4e0a\u4e70\u4e1c\u897f\u5bf9\u5e97\u94fa\u672c\u8eab\u611f\u77e5\u5ea6\u4e0d\u9ad8\uff0c\u6240\u4ee5\uff0c\u5546\u5bb6\u4e00\u822c\u4e0d\u5fc5\u523b\u610f\u8ffd\u6c42\u5355\u5e97\u4f53\u91cf\u3002\u751a\u81f3\u76f8\u53cd\uff0c\u7531\u4e8e\u6296\u97f3\u7535\u5546\u7ba1\u63a7\u4e25\u683c\uff0c\u591a\u4e2a\u5e97\u94fa\u80fd\u66f4\u597d\u5730\u5e94\u5bf9\u9ed1\u5929\u9e45\u4e8b\u4ef6\u5e26\u6765\u7684\u7cfb\u7edf\u6027\u98ce\u9669\u3002<\/p>\n\n\n\n \u521b\u4e1a\u8d5b\u90537\uff1a\u8d27\u4e3b\u5e97\u94fa\u8fd0\u8425<\/a><\/strong><\/p>\n\n\n\n \u4e00\u53e5\u8bdd\u63cf\u8ff0\uff1a\u4ee5\u54c1\u724c\u4e3b\u6216\u5927\u7ecf\u9500\u5546\u4e3a\u670d\u52a1\u5bf9\u8c61\u7684\u6296\u97f3\u5c0f\u5e97\u5546\u4e1a\u5316\u8fd0\u8425\u670d\u52a1<\/p>\n\n\n\n \u53c2\u8d5b\u4e3b\u8981\u5f62\u5f0f\uff1a\u4f20\u7edfTP\u516c\u53f8\u8f6c\u578b\u3001\u4e13\u4e1aDP<\/p>\n\n\n\n \u8d5b\u9053\u8bc4\u7ea7\uff1a\u2606\u2606\u2606<\/p>\n\n\n\n \u8d5b\u9053\u524d\u666f\u5206\u6790\uff1a<\/p>\n\n\n\n \u5728\u6211\u8bb0\u5fc6\u91cc\uff0c\u6296\u97f3\u56e2\u961f\u5386\u53f2\u4e0a\u8d77\u7801\u53d1\u8d77\u8fc73\u6b21\u5173\u4e8eDP \uff08\u6296\u97f3\u7535\u5546\u4ee3\u8fd0\u8425\u670d\u52a1\u673a\u6784\uff09\u7684\u4e3b\u52a8\u5f81\u96c6\uff0c\u4e14\u6bcf\u6b21\u5bf9DP\u7684\u5b9a\u4e49\u90fd\u4e0d\u540c\u30022018-2019\u5e74\u7684\u65f6\u5019\uff0c\u6296\u97f3\u5c0f\u5e97\u5c1a\u672a\u6210\u578b\uff0c\u5934\u6761\u5404\u7cfb\u90fd\u5728\u5c1d\u8bd5\u7535\u5546\u53d8\u73b0\uff0c\u6709\u4e00\u4e2a\u53eb\u201c\u503c\u70b9\u201c\u7684APP\u4e5f\u662f\u90a3\u4e2a\u65f6\u671f\u7684\u4ea7\u54c1\uff0c\u90a3\u65f6\u5019\uff0c\u6296\u97f3\u5e0c\u671b\u627e\u7684DP\u672c\u8d28\u4e0a\u53ea\u662f\u4f9b\u5e94\u94fe\u800c\u5df2\uff0c\u76f8\u4f3c\u4eca\u5929\u7684\u5361\u7f8e\u5566\u3001\u9b54\u7b77\u5fc3\u9009\u3001\u661f\u7f57\uff0c\u671f\u671b\u4ed6\u4eec\u80fd\u4e3a\u8fbe\u4eba\u63d0\u4f9b\u4f18\u8d28\u8d27\u6e90\u3002\u540e\u6765\u6709\u4e00\u9635\u5b50\uff0cDP\u53c8\u53d8\u6210\u4e86\u5bf9\u7535\u5546\u5e26\u8d27\u7c7bMCN\u516c\u53f8\u7684\u5b9a\u4e49\uff0c\u76f8\u4f3c\u6211\u4eec\u8fd9\u6837\u7684\u516c\u53f8\u3002\u518d\u540e\u6765\uff0cDP\u5c31\u6210\u4e86\u62db\u63fd\u54c1\u724c\u65b9\u5165\u9a7b\u6296\u97f3\u5c0f\u5e97\u7684\u89d2\u8272\uff0c\u4f46\u5177\u4f53\u7684\u4ee3\u8fd0\u8425\u5185\u5bb9\u6ca1\u6709\u7279\u522b\u6210\u719f\u7684\u5e02\u573a\u89c4\u5219\u3002<\/p>\n\n\n\n \u5728\u8fd9\u4e2a\u8fc7\u7a0b\u4e2d\uff0c\u6296\u97f3\u5728\u4e0d\u505c\u5730\u8fdb\u5316\uff0c\u4e0d\u505c\u7422\u78e8\u5916\u90e8\u5408\u4f5c\u4f19\u4f34\u7684\u8eab\u4efd\u63a5\u5165\u65b9\u5f0f\u3002<\/p>\n\n\n\n \u6700\u8fd1\u5f88\u591a\u505a\u6295\u8d44\u7684\u670b\u53cb\u4e5f\u5728\u8fc7\u6765\u8ddf\u6211\u8ba8\u8bba\uff0c\u505a\u4e00\u5bb6\u5927\u578b\u6296\u97f3\u7535\u5546\u4ee3\u8fd0\u8425\u516c\u53f8\u7684\u53ef\u80fd\u6027\u3002\u76f8\u4f3c\u5b9d\u5c0a\u3001\u58f9\u7f51\u58f9\u521b\u4e4b\u4e8e\u5929\u732b\u3002\u5728\u7ed9\u51fa\u6211\u7684\u610f\u89c1\u4e4b\u524d\uff0c\u6211\u4eec\u4e0d\u59a8\u5148\u4e86\u89e3\u4e0b\u5934\u6761\u8fd9\u5bb6\u516c\u53f8\u7684\u7279\u6027\uff1a<\/p>\n\n\n\n \u5934\u6761\u7684\u5546\u4e1a\u5316\u98ce\u683c\uff0c\u5411\u6765\u662f\u201c\u53ea\u8981\u662f\u6323\u94b1\u7684\u751f\u610f\uff0c\u9664\u975e\u88ab\u8bc1\u660e\u6211\u505a\u4e0d\u4e86\uff0c\u4e0d\u7136\u5c31\u8f6e\u4e0d\u5230\u522b\u4eba\u505a\u3002\u201d\u5f88\u591a\u4eba\u53ef\u80fd\u4e0d\u77e5\u9053\uff0c\u5934\u6761\u5185\u90e8\u8fd8\u66fe\u7ecf\u5b75\u5316\u8fc7\u4e00\u4e2a\u90e8\u95e8\uff0c\u4e13\u95e8\u505a\u81ea\u6709\u54c1\u724c\u7684\u767d\u9152\uff0c\u5bf9\uff0c\u4f60\u6ca1\u6709\u542c\u9519\uff0c\u81ea\u521b\u7684\u767d\u9152\u54c1\u724c\uff01\u8fd8\u633a\u597d\u559d\uff0c\u54c1\u724c\u540d\u5b57\u53eb\u201c\u968f\u6211\u201d\u3002\u5728\u8bc1\u660e\u201c\u968f\u6211\u201d\u6c38\u8fdc\u4e0d\u53ef\u80fd\u8d85\u8d8a\u516b\u5927\u540d\u9152\u7684\u9500\u91cf\u540e\uff0c\u6296\u97f3\u4e0a\u624d\u9010\u6e10\u53ef\u4ee5\u9500\u552e\u767d\u9152\uff0c\u6b64\u524d\u8fd9\u4e2a\u7c7b\u76ee\u4e00\u76f4\u90fd\u662f\u7981\u552e\uff0c\u9664\u4e86\u201c\u968f\u6211\u201d\u3002<\/p>\n\n\n\n \u7ba1\u4e2d\u7aa5\u8c79\uff0c\u5934\u6761\u5728\u5546\u4e1a\u4e0a\u4ece\u4e0d\u4ecb\u610f\u505a\u4e00\u4e2a\u201c\u6e23\u7537\u201d\u3002<\/p>\n\n\n\n \u7136\u540e\u6211\u4eec\u56de\u8fc7\u5934\u6765\u770b\u54c1\u724c\u6296\u97f3\u5c0f\u5e97\u4ee3\u8fd0\u8425\u8fd9\u4e2a\u4e8b\u513f\u7684\u6838\u5fc3\u4ea4\u4ed8\u5185\u5bb9\uff1a\u54c1\u724c\u81ea\u64ad\u3001\u8fbe\u4ebaBD\u4ee3\u64ad\uff0c\u6ca1\u4e86\u3002\u81f3\u4e8e\u7f8e\u5de5\u3001\u5ba2\u670d\u8fd9\u4e9b\u90fd\u662f\u53e4\u5178\u4e3b\u4e49\u7535\u5546\u65e9\u5c31\u6210\u719f\u4e86\u7684\uff0c\u800c\u5929\u732b\u6dd8\u5b9d\u90a3\u4e9b\u6076\u5fc3\u6b7b\u5e97\u5bb6\u7684\u5e97\u94fa\u88c5\u4fee\u548c\u6d3b\u52a8\u62a5\u540d\u7684\u786e\u538b\u6839\u6ca1\u6709\u3002<\/p>\n\n\n\n \u4e5f\u5c31\u662f\u8bf4\uff0c\u90a3\u4e9b\u719f\u6089\u4e86\u5929\u732b\u751f\u6001\u7684\u54c1\u724c\u5546\u5bb6\uff0c\u53ea\u9700\u8981\u627e\u5230\u597d\u7684\u8fbe\u4eba\u5408\u4f5c\u8d44\u6e90\uff0c80%\u4ee5\u4e0a\u7684\u95ee\u9898\u5c31\u89e3\u51b3\u4e86\u3002\u81f3\u4e8e\u54c1\u724c\u81ea\u64ad\uff0c\u5766\u7387\u8bf4\uff0c\u5929\u732b\u5546\u5bb6\u6709\u591a\u5c11\u5bb6GMV\u4e3b\u8981\u9760\u81ea\u64ad\u7684\uff1f\u5929\u732b\u5c1a\u4e14\u5982\u6b64\uff0c\u6296\u97f3\u4e5f\u4e00\u6837\uff0c\u5177\u5907\u8d85\u8d8a\u8fbe\u4eba\u7684\u6d41\u91cf\u6210\u672c\u63a7\u5236\u80fd\u529b\u7684\u5546\u5bb6\u5c48\u6307\u53ef\u6570\u3002\u4ee5\u7f8e\u5986\u4e3a\u4f8b\uff0c\u4ee4\u4eba\u656c\u4f69\u7684\u5168\u80fd\u578b\u9009\u624b\u7ebd\u897f\u4e4b\u8c1c\u7684\u5e97\u94fa\u81ea\u64ad\u8fd8\u5904\u4e8e\u4e00\u5929\u4e07\u628a\u5757\u7684\u6c34\u5e73\uff0c\u505a\u7684\u6700\u597d\u7684\u534e\u7199\u751f\u7269\u4e00\u4e2a\u6708\u4e5f\u5c31200\u4e07\u5de6\u53f3\u7684GMV\u3002<\/p>\n\n\n\n \u7efc\u4e0a\uff0c\u6211\u76f4\u63a5\u63d0\u51fa\u4e00\u4e2a\u53cd\u95ee\uff1a\u8fd9\u4e2a\u4ee3\u8fd0\u8425\u592a\u7b80\u5355\u4e86\u5427\uff0c\u53ea\u9700\u8981\u505a\u64ae\u5408\u5c31\u884c\uff0c\u6296\u97f3\u81ea\u5df1\u4e3a\u4ec0\u4e48\u4e0d\u505a\uff1f<\/p>\n\n\n\n \u672c\u8d28\u4e0a\uff0c\u5de8\u91cf\u767e\u5e94\u3001\u661f\u56fe\u8fd9\u4e9b\u5185\u90e8\u4ea7\u54c1\u7ebf\u5df2\u7ecf\u51fa\u73b0\u4e86\u76f8\u4f3c\u7684\u64ae\u5408\u529f\u80fd\uff0c\u5272\u8fbe\u4eba\u4eec\u7684\u97ed\u83dc\uff0c\u6211\u60f3\uff0c\u6296\u97f3\u4e0d\u9700\u8981\u522b\u4eba\u4ee3\u52b3\u3002\u8fd8\u6709\u6bd4\u638c\u63e1\u6d41\u91cf\u5927\u68d2\u7684\u6296\u97f3\u5c0f\u4e8c\u66f4\u9002\u5408\u505a\u64ae\u5408\u4e1a\u52a1\u7684\u5417\uff1f<\/p>\n\n\n\n \u90a3\u4e3a\u4ec0\u4e48\u6211\u8fd8\u662f\u7ed9\u8fd9\u4e2a\u8d5b\u9053\u4e09\u9897\u661f\u5462\uff1f<\/p>\n\n\n\n \u56e0\u4e3aDP\u8fd8\u662f\u6709\u5f88\u591a\u624b\u6cd5\u6765\u8ddf\u6296\u97f3\u6273\u624b\u8155\u7684\uff1a<\/p>\n\n\n\n \u9664\u6b64\u4e4b\u5916\uff0c\u6296\u97f3\u7535\u5546\u672a\u6765\u6700\u5927\u7684\u5546\u4e1a\u5316\u76ee\u6807\uff0c\u53ef\u80fd\u5e76\u975e\u7535\u5546\u5e7f\u544a\u4e1a\u52a1\uff0c\u800c\u662f\u652f\u4ed8\u4e1a\u52a1\u548c\u4f9b\u5e94\u94fe\u91d1\u878d\u4e1a\u52a1\u3002\u6211\u4eec\u5f88\u6e05\u695a\uff0c\u7535\u5546\u5546\u5bb6\u5927\u4fc3\u671f\u95f4\u6700\u82e6\u607c\u7684\u4e8b\u60c5\u5c31\u662f\u6ca1\u94b1\u5907\u8d27\uff0c\u8fd9\u624d\u662f\u771f\u6b63\u7684\u5927\u4e70\u5356\u3002\u5728\u5929\u732b\uff0c\u8fd9\u4e2a\u4e1a\u52a1\u8868\u9762\u4e0a\u662f\u670d\u52a1\u4e2d\u5c0f\u5546\u5bb6\uff0c\u4f46\u662f\u771f\u6b63\u5927\u89c4\u6a21\u9700\u6c42\u7684\u53cd\u800c\u662f\u90a3\u4e9b\u4ee3\u7406\u4e86\u51e0\u5341\u4e2a\u5927\u724c\u7684\u8d85\u7ea7TP\u516c\u53f8\u3002\u6296\u97f3\u4ea6\u7136\u3002<\/p>\n\n\n\n \u6240\u4ee5\uff0c\u6211\u7684\u521d\u6b65\u7ed3\u8bba\u5982\u4e0b<\/strong>\uff1a<\/p>\n\n\n\n \u7efc\u4e0a\uff1a\u4f20\u7edfTP\u8f6c\u578b\uff0c\u6ca1\u9519\u4e86\u3002<\/p>\n\n\n\n \u521b\u4e1a\u8d5b\u90538\uff1a\u6d41\u91cf\u4e3b\u5e97\u94fa\u8fd0\u8425<\/a><\/strong><\/p>\n\n\n\n \u4e00\u53e5\u8bdd\u63cf\u8ff0\uff1a\u4ee5\u5185\u5bb9\u751f\u4ea7\u8005\u3001\u8fbe\u4eba\u7b49\u6d41\u91cf\u4e3b\u4e3a\u670d\u52a1\u5bf9\u8c61\u7684\u6296\u97f3\u5c0f\u5e97\u5546\u4e1a\u5316\u8fd0\u8425\u670d\u52a1<\/p>\n\n\n\n \u53c2\u8d5b\u4e3b\u8981\u5f62\u5f0f\uff1aMCN\u516c\u53f8\u8f6c\u578b\u3001\u4f9b\u5e94\u94fe\u516c\u53f8\u8f6c\u578b<\/p>\n\n\n\n \u8d5b\u9053\u8bc4\u7ea7\uff1a\u2606\u2606\u2606\u2606<\/p>\n\n\n\n \u8d5b\u9053\u524d\u666f\u5206\u6790\uff1a<\/p>\n\n\n\n \u505a\u8fc7\u4f20\u7edfTP\u4e1a\u52a1\u7684\u4e59\u65b9\u540c\u5fd7\u4eec\uff0c\u4e00\u5b9a\u6709\u4e00\u4e2a\u4f53\u4f1a\u2014\u2014<\/p>\n\n\n\n \u5168\u4e16\u754c\u6700\u6076\u5fc3\u7684\u4e8b\u60c5\u5c31\u662f\u5411\u7532\u65b9\u8981\u5e7f\u544a\u6295\u653e\u9884\u7b97\uff0c\u4e14\u8981\u5bf9\u8d4c\u3002<\/p><\/blockquote>\n\n\n\n \u800c\u4e3a\u6d41\u91cf\u4e3b\u670d\u52a1\u6700\u7f8e\u597d\u7684\u5730\u65b9\u5728\u4e8e\uff0c\u8fd9\u4e9b\u8fbe\u4eba\u201c\u7a77\u5230\u53ea\u5269\u6d41\u91cf\u201d\uff0c\u4ed6\u4eec\u53ea\u662f\u7f3a\u5c11\u597d\u8d27\u3002<\/p>\n\n\n\n \u5728\u8fd9\u4e2a\u4e1a\u52a1\u5f62\u6001\u7684\u63a2\u7d22\u4e0a\uff0c\u6b63\u5584\u5e94\u8be5\u662f\u5148\u9a71\uff0c\u6211\u4eec\u5f88\u65e9\u5c31\u5f00\u59cb\u660e\u767d\uff1a\u201c\u7a77\u5f97\u53ea\u5269\u6d41\u91cf\u201d\u7684\u8fbe\u4eba\u4eec\u548c\u201c\u6263\u5f97\u53ea\u6709\u597d\u8d27\u201d\u7684\u8d27\u4e3b\u4eec\uff0c\u662f\u5929\u7136\u7684\u7edd\u914d\u3002\u4e24\u5e74\u591a\u6765\uff0c\u6211\u4eec\u7684\u751f\u9c9c\u7248\u5757\u4e1a\u52a1\u51e0\u4e4e\u4e00\u5206\u94b1\u5e7f\u544a\u8d39\u90fd\u6ca1\u6709\u6295\u8fc7\uff0c\u65e0\u8bba\u662f\u5929\u732b\u65f6\u4ee3\uff0c\u8fd8\u662f\u6296\u97f3\u5c0f\u5e97\u65f6\u4ee3\uff0c\u4f7f\u7528\u7684\u5e95\u5c42\u903b\u8f91\u5c31\u662f\u9762\u5411\u6d41\u91cf\u4e3b\u7684\u5e97\u94fa\u8fd0\u8425\u6a21\u5f0f\u3002<\/p>\n\n\n\n \u8bf4\u6765\u8fd9\u4e9b\u6ca1\u4ec0\u4e48\u7a00\u5947\uff0c\u6296\u97f3\u5934\u90e8\u7684\u7f8e\u5986\u8fbe\u4eba\uff1a\u8c46\u8c46babe\u3001\u6731\u74dc\u74dc\u3001\u5457\u5457\u5154\u3001\u97e9\u56fd\u5927\u7490\u7490\u3001\u9648\u5a77\uff0c\u90fd\u6709\u81ea\u5df1\u7684\u7ea2\u4eba\u5e97\u3002\u6211\u4eec\u4e5f\u4e0d\u4f8b\u5916\uff0c\u901a\u5e38\u8fd0\u8425\u7684\u4e5f\u662f500\u4e07\u4ee5\u4e0a\u7684\u5934\u90e8\u53f7\uff0c\u53ea\u662f\u54c1\u7c7b\u4e0d\u4e00\u6837\u3002\u95ee\u9898\u6765\u4e86\uff0c\u5934\u90e8\u53f7\u5c31\u8fd9\u4e48\u4e9b\uff0c\u8170\u817f\u90e8\u53f7\u6709\u673a\u4f1a\u505a\u5e97\u94fa\u5316\u8fd0\u8425\u5417\uff1f<\/p>\n\n\n\n \u76ee\u524d\u8fd8\u6ca1\u6709\u7ed3\u8bba\uff0c\u4f46\u6211\u8d8b\u5411\u4e8e\u8ba4\u4e3a\u6709\u683c\u5916\u5927\u7684\u673a\u4f1a\uff0c\u539f\u56e0\u5982\u4e0b\uff1a<\/p>\n\n\n\n \u7efc\u4e0a\uff1a\u8fd9\u662f\u4e00\u95e8\u6709\u6280\u672f\u542b\u91cf\u7684\u751f\u610f\uff0c\u9002\u5408\u7cbe\u901a\u9009\u54c1\u7ec4\u8d27\u4e14\u6709\u76f8\u5e94\u4e0a\u6e38\u8d44\u6e90\u7684\u56e2\u961f\u3002<\/p>\n\n\n\n \u8fd9\u90e8\u5206\u4e0d\u592a\u597d\u5199\u4e86\uff0c\u56e0\u4e3a\u6d89\u53ca\u5f88\u591a\u5229\u76ca\u65b9\uff0c\u6211\u4eec\u6362\u4e2a\u89d2\u5ea6\u5427\u3002<\/p>\n\n\n\n \u6700\u8fd1\uff0c\u6709\u4e00\u4e2a\u6296\u97f3\u5e26\u8d27\u6708GMV3000\u4e07\u7684\u670d\u9970\u7c7b\u5973\u8fbe\u4eba\u62cd\u4e86\u4e00\u6761\u77ed\u89c6\u9891\uff0c\u5185\u5bb9\u5982\u4e0b\uff1a\u6700\u8fd13\u4e2a\u6708\u5e73\u5747\u6708\u9500\u5343\u4e07\uff0c\u5206\u6210\u767e\u4e07\uff0c\u4f46\u662f\u7b97\u4e0a\u4eba\u5458\u5f00\u652f\u548c\u6295\u653e\u8d39\u7528\uff0c\u53ea\u8d5a\u4e862\u4e07\u5757\u3002\u8bc4\u8bba\u533a\u5927\u90e8\u5206\u4eba\u90fd\u662f\u8d28\u7591\u5979\u8e6d\u70ed\u5ea6\u800c\u5df2\uff0c\u4e0d\u8d5a\u94b1\u4e3a\u4ec0\u4e48\u8fd8\u5929\u5929\u64ad\u3002\u77ed\u89c6\u9891\u4e2d\uff0c\u5979\u8fd8\u8bf4\u4e86\u4e00\u4e2a\u7ec6\u8282\uff1a\u670d\u9970\u7c7b\u7684\u9000\u8d27\u7387\u9ad8\u8fbe70%\uff0c\u539f\u56e0\u662f\u6296\u97f3\u7528\u6237\u90fd\u662f\u51b2\u52a8\u6d88\u8d39\u3002<\/p>\n\n\n\n \u6211\u5f88\u60f3\u8bf4\uff0c\u5979\u5e94\u8be5\u6ca1\u6709\u8bf4\u8c0e\uff0c\u5b9e\u9645\u60c5\u51b5\u53ef\u80fd\u6bd4\u5927\u5bb6\u60f3\u8c61\u4e2d\u8fd8\u8981\u6076\u52a3\u3002<\/p>\n\n\n\n \u4e00\u65b9\u9762\uff0c\u6296\u97f3\u5728\u6700\u8fd1\u8fd9\u51e0\u4e2a\u6708\u50ac\u751f\u51fa\u4e86\u5927\u91cf\u6708\u9500\u6570\u5343\u4e07\u7684\u4e13\u573a\u578b\u8fbe\u4eba\uff0c\u5c24\u5176\u4ee5\u73e0\u5b9d\u3001\u76ae\u8349\u3001\u670d\u9970\u7c7b\u4e3a\u591a\uff0c\u8fd9\u7c7b\u8d26\u53f7\u4e3b\u8981\u4f9d\u9760\u4ed8\u8d39\u6d41\u91cf\u6295\u653e\u548c\u77e5\u540d\u5ea6\u8f83\u9ad8\u7684\u54c1\u724c\u8d27\u54c1\uff0c\u77ed\u89c6\u9891\u6d41\u91cf\u5360\u6bd4\u51e0\u4e4e\u5ffd\u7565\u4e0d\u8ba1\u3002\u7531\u4e8e\u64ad\u4e13\u573a\u4e3a\u4e3b\uff0c\u8fd9\u7c7b\u8fbe\u4eba\u5927\u90fd\u662f\u8d70\u7a74\u5236\u7684\uff0c\u5e76\u6ca1\u6709\u81ea\u5df1\u7684\u4f9b\u5e94\u94fe\u4f53\u7cfb\uff0c\u54ea\u91cc\u6709\u8d27\u53bb\u54ea\u91cc\u64ad\uff0c\u4e5f\u65e0\u6cd5\u5bf9\u7c89\u4e1d\u552e\u540e\u8fdb\u884c\u8d1f\u8d23\u3002\u521a\u63d0\u5230\u7684\u77ed\u89c6\u9891\u91cc\u8bb2\u7684\u5c31\u662f\u8fd9\u4e00\u7c7b\u8fbe\u4eba\u7684\u751f\u5b58\u73b0\u72b6\u2014\u20145000\u4e07\u4e00\u4e2a\u6708\u7684GMV\uff0c50%\u4ee5\u4e0a\u7684\u9000\u8d27\u7387\uff0c300\u591a\u4e07\u7684\u5e26\u8d27\u5206\u6210\uff0c\u5c0f200\u4e07\u7684\u5e7f\u544a\u6295\u653e\u8d39\u7528\uff0c\u5c0f\u51e0\u5341\u4e07\u7684\u56e2\u961f\u5de5\u8d44\u548c\u5dee\u65c5\u8d39\u7528\uff0c\u6700\u540e\u80fd\u5230\u624b\u7684\u5229\u6da6\u5e76\u4e0d\u591a\uff0c\u751a\u81f3\u662f\u4e8f\u635f\u3002\u8fd9\u4e9b\u8d26\u53f7\u6c89\u6eba\u4e8e\u865a\u5047\u7e41\u8363\u4e2d\uff0c\u5b81\u8981\u540d\u6b21\uff0c\u4e0d\u8981\u5229\u6da6\uff0c\u751a\u81f3\u5229\u7528\u7cfb\u7edf\u6f0f\u6d1e\u5237\u5355\u3002<\/p>\n\n\n\n \u53e6\u4e00\u65b9\u9762\uff0c\u4ee5\u201c\u7f57\u62c9\u5bc6\u7801\u201d\u4e3a\u4ee3\u8868\u7684\u5e7f\u5dde\u5341\u4e09\u884c\/\u6df1\u5733\u5357\u6cb9\u6863\u53e3\u5973\u8001\u677f\u4eec\u5728\u6296\u97f3\u4e5f\u6740\u5f97\u98ce\u751f\u6c34\u8d77\uff0c\u5979\u4eec\u4e00\u822c\u80fd\u8f7b\u677e\u6708\u9500\u6570\u767e\u4e07\u751a\u81f3\u4e0a\u5343\u4e07\uff0c\u9000\u8d27\u7387\u4e0d\u523025%\uff0c\u7ebf\u4e0b\u6863\u53e3\u8fd8\u80fd\u6d88\u5316\u9000\u8d27\u548c\u65ad\u7801\u6b3e\u5f0f\uff0c\u5229\u6da6\u9ad8\u7684\u80fd\u670950%\uff0c\u201c\u7f57\u62c9\u5bc6\u7801\u201d\u751a\u81f3\u88ab\u4f20\u6708\u51c0\u52295000\u4e07\u3002\u5979\u4eec\u6700\u5927\u7684\u7279\u5f81\u662f\uff1a\u53ea\u5356\u81ea\u5df1\u5bb6\u7684\u8d27\uff0c\u4e0d\u5356\u522b\u4eba\u7684\u8d27\u3002\u5979\u4eec\u81ea\u5df1\u751f\u4ea7\uff0c\u81ea\u5df1\u5f00\u5e97\u94fa\uff0c\u81ea\u5df1\u76f4\u64ad\uff0c\u628a\u4ea7\u4e1a\u94fe\u4e0a\u6240\u6709\u73af\u8282\u7684\u5229\u6da6\u90fd\u5403\u5230\uff1b\u5979\u4eec\u662f\u5e73\u5747\u5e74\u8d447\u5e74\u4ee5\u4e0a\u7684\u8d85\u7ea7\u4e70\u624b\uff0c\u751a\u81f3\u672c\u8eab\u5c31\u662f\u670d\u9970\u8bbe\u8ba1\u5e08\uff0c\u8fd8\u5927\u591a\u6709\u8863\u67b6\u5b50\u8eab\u6750\uff0c\u5979\u4eec\u592a\u4e86\u89e3\u4ec0\u4e48\u6837\u7684\u8863\u670d\u9000\u8d27\u7387\u4f4e\u53c8\u4e0a\u955c\u3002<\/p>\n\n\n\n \u56de\u5230\u5546\u4e1a\u672c\u8d28\u53bb\u601d\u8003\u95ee\u9898\uff0c\u5bf9\u5927\u90e8\u5206\u5c40\u4e2d\u4eba\u800c\u8a00\uff0c\u6709\u70b9\u96be\u3002<\/p>\n\n\n\n \u6240\u4ee5\uff0c\u5982\u679c\u8bf4\u6296\u97f3\u4e0a\u76ee\u524d\u8fd8\u6709\u4ec0\u4e48\u4e0d\u53ef\u5ffd\u89c6\u7684\u7ea2\u5229\uff0c\u6211\u60f3\u8bf4\uff0c\u5c31\u662f\u8d27\uff01<\/p>\n\n\n\n \u66f4\u786e\u5207\u5730\u8bf4\uff0c\u662f\u54c1\u7c7b\u7ea2\u5229\uff01<\/p>\n\n\n\n \u5f97\u76ca\u4e8e\u6296\u97f3\u5bf9\u54c1\u7c7b\u5f00\u653e\u7684\u8c28\u5c0f\u614e\u5fae\uff0c\u6296\u97f3\u5c1a\u6709N\u591a\u54c1\u7c7b\u76ee\u524d\u8fd8\u5728\u8499\u6627\u65f6\u671f\u3002<\/p>\n\n\n\n \u5f53\u670d\u9970\u65e5GMV\u78341.8\u4ebf\u7684\u65f6\u5019\uff0c\u9152\u6c34\u7c7b\u76ee\u7684\u6708GMV\u521a\u8fc78000\u4e07\u3002\u867d\u7136\u670d\u9970\u662f\u4e16\u754c\u4e0a\u6700\u9002\u5408\u76f4\u64ad\u7535\u5546\u7684\u54c1\u7c7b\u6ca1\u9519\uff0c\u4f46\u9152\u6c34\u7c7b\u76ee\u5728\u5185\u5bb9\u7535\u5546\u7684\u5de8\u5927\u6f5c\u529b\u65e9\u5c31\u88ab\u5feb\u624b\u9a8c\u8bc1\u8fc7\u4e86\u3002\u9152\u4ed9\u7f51\u6beb\u65e0\u7591\u95ee\u5df2\u7ecf\u6293\u4f4f\u4e86\u8fd9\u4e2a\u98ce\u53e3\uff0c\u5b9e\u73b0\u4e86\u516c\u53f8\u7684\u91cd\u5927\u8f6c\u578b\uff0c\u4ece\u4e00\u5bb6\u4f20\u7edf\u4e92\u8054\u7f51\u5782\u7c7b\u7535\u5546\u4f01\u4e1a\u8f6c\u578b\u6210\u4e86\u5782\u7c7b\u5185\u5bb9\u7535\u5546\u670d\u52a1\u4f01\u4e1a\u3002\u53ef\u662f\uff0c\u9152\u6c34\u884c\u4e1a\u5c31\u6ca1\u6709\u6ce1\u6cab\u5417\uff1f\u4e00\u573a1000\u591a\u4e07\u7684\u9152\u6c34\u4e13\u573a\uff0c\u7531200\u4e07\u7684\u82f9\u679c\u3001600\u4e07\u7684\u6309\u6469\u6905\u3001100\u4e07\u7684\u7535\u5f71\u7968\u52a0\u4e0a200\u4e07\u4e0d\u5230\u7684\u9152\u7c7bGMV\u7ec4\u6210\uff0c\u8fd9\u79cd\u6545\u4e8b\u540c\u6837\u5728\u4e0d\u505c\u91cd\u590d\u3002<\/p>\n\n\n\n \u53ea\u6709\u8c01\u6700\u540e\u771f\u7684\u6323\u5230\u94b1\u4e86\uff1f<\/p>\n\n\n\n \u8d27\u4e3b\uff01<\/p>\n\n\n\n \u4ee5\u53ca\u62ab\u7740\u7f51\u7ea2\u7684\u76ae\u7684\u8d27\u4e3b\uff01<\/p>\n\n\n\n \u54e6\uff0c\u8fd8\u6709\u6296\u97f3\u3002<\/p>\n\n\n\n \u6211\u4e0d\u7981\u60f3\u8d77\u4e86\u6731\u81ea\u6e05\u300a\u8377\u5858\u6708\u8272\u300b\u4e2d\u7684\u4e00\u53e5\u8bdd\uff1a<\/p>\n\n\n\n \u70ed\u95f9\u662f\u4f60\u4eec\u7684\uff0c\u6211\u4ec0\u4e48\u90fd\u6ca1\u6709\u2026<\/p>\n\n\n\n \u9664\u4e86\u5229\u6da6\uff01<\/p>\n\n\n\n\u4e8c\u3001\u6296\u97f3\u76f4\u64ad\u7535\u5546\u7684\u4e09\u5927\u6838\u5fc3\u9886\u57df<\/a><\/h2>\n\n\n\n
\u6838\u5fc3\u9886\u57df\uff1a\u63a7\u5236\u6d41\u91cf<\/h3>\n\n\n\n
\u6838\u5fc3\u9886\u57df\uff1a\u63a7\u5236\u5e97\u94fa<\/h3>\n\n\n\n
\u6838\u5fc3\u9886\u57df\uff1a\u63a7\u5236\u8d27\u6e90<\/h3>\n\n\n\n