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\u5bf9\u4e8e\u54c1\u724c\u6765\u8bf4\uff0c\u957f\u6548\u7ecf\u8425\u662f\u54c1\u724c\u5fc5\u987b\u62e5\u6709\u7684\u601d\u7ef4\u65b9\u5f0f\uff0c\u5df2\u7ecf\u6709\u8d8a\u6765\u8d8a\u591a\u7684\u54c1\u724c\u610f\u8bc6\u5230\uff0c\u5355\u7eaf\u7684\u901a\u8fc7\u4e70\u6d41\u91cf\u5df2\u7ecf\u4e0d\u80fd\u5b8c\u6210\u54c1\u724c\u7684\u4ece1-10\u7684\u8dc3\u8fc1\u3002<\/p>\n\n\n\n

\u505a\u597d\u6d41\u91cf\u7684\u7cbe\u7ec6\u5316\u8fd0\u8425\u3001\u5e97\u94fa\u7684\u4ef7\u503c\u6c89\u6dc0\u3001\u54c1\u724c\u7684\u4ef7\u503c\u6c89\u6dc0\u3001\u5185\u5bb9\u80fd\u529b\u7684\u6c89\u6dc0\u548c\u6570\u636e\u8d44\u4ea7\u7684\u6c89\u6dc0\uff0c\u624d\u662f\u54c1\u724c\u4ece1-10\u8dc3\u8fc1\u7684\u5173\u952e\u3002<\/strong><\/p>\n\n\n\n

\u5c0f\u8587\u7ed3\u5408\u51e0\u4e2a\u54c1\u724c\u7684\u6848\u4f8b\uff0c\u4ece\u8fd95\u4e2a\u7ef4\u5ea6\u7ed9\u5927\u5bb6\u62c6\u89e3\u4e00\u4e0b\uff0c\u54c1\u724c\u5982\u4f55\u505a\u597d\u957f\u6548\u7ecf\u8425\uff0c\u5b9e\u73b0\u751f\u610f\u7684\u6301\u7eed\u589e\u957f\u3002<\/p>\n\n\n\n

2.1 \u6d41\u91cf\u7684\u7cbe\u7ec6\u5316\u8fd0\u8425<\/strong><\/p>\n\n\n\n

\u5f53\u524d\uff0c\u5f88\u591a\u54c1\u724c\u5bf9\u4e8e\u6d41\u91cf\u7684\u6001\u5ea6\u662f\u7b80\u5355\u7c97\u66b4\u7684\u4ef7\u503c\u652b\u53d6\u3002\u6240\u8c13\u4ef7\u503c\u652b\u53d6\u5c31\u662f\u7528\u5c3d\u5404\u79cd\u529e\u6cd5\u641e\u6d41\u91cf\uff0c\u4f46\u662f\u5374\u4ece\u4e0d\u4ee5\u5168\u5c40\u89c6\u89d2\u6765\u6316\u6398\u6d41\u91cf\u7684\u4ef7\u503c\uff0c\u505a\u6d41\u91cf\u7684\u7cbe\u7ec6\u5316\u8fd0\u8425\u3002\u5c0f\u8587\u4ece\u4e09\u4e2a\u5c42\u9762\u6765\u7406\u89e3\u6d41\u91cf\u7cbe\u7ec6\u5316\u8fd0\u8425\u7684\uff1a<\/p>\n\n\n\n

1\uff09\u8981\u5173\u6ce8\u6d41\u91cf\u7684\u591a\u91cd\u4ef7\u503c\uff0c\u5373\u65f6ROI\u56fa\u7136\u91cd\u8981\uff0c\u4f46\u54c1\u724c\u66f4\u8981\u5173\u6ce8\u7684\u662f\u957f\u671f\u7684ROI\uff1b
2\uff09\u65e2\u7136\u8981\u82b1\u94b1\u4e70\u6d41\u91cf\uff0c\u5c31\u8981\u91cd\u89c6\u4ed8\u8d39\u6d41\u91cf\u7684\u4ef7\u503c\u6316\u6398\uff0c\u653e\u5927\u4ed8\u8d39\u6d41\u91cf\u7684\u4ef7\u503c\uff0c\u4e00\u5206\u94b1\u5f53\u4e24\u5206\u94b1\u82b1\uff1b
3\uff09\u901a\u8fc7\u8fd0\u8425\u624b\u6bb5\u5c3d\u91cf\u591a\u7684\u83b7\u53d6\u514d\u8d39\u7684\u81ea\u7136\u6d41\u91cf\uff1b<\/p>\n\n\n\n

2.1.1 \u5173\u6ce8\u6d41\u91cf\u7684\u591a\u91cd\u4ef7\u503c\uff0c\u63d0\u5347\u6295\u653e\u7684\u957f\u671fROI<\/strong><\/p>\n\n\n\n

\u6d88\u8d39\u8005\u8d2d\u4e70\u5546\u54c1\u7684\u5168\u94fe\u8def\u662f\u6ce8\u610f\u3001\u5174\u8da3\u3001\u641c\u7d22\u3001\u8d2d\u4e70\u3001\u5206\u4eab\u3002\u5982\u679c\u54c1\u724c\u5728\u6295\u653e\u4e2d\u53ea\u628a\u5173\u6ce8\u70b9\u7740\u773c\u4e8e\u8d2d\u4e70\u8fd9\u4e2a\u52a8\u4f5c\u5c31\u5927\u9519\u7279\u9519\u4e86\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u7531\u4e8e\u54c1\u7c7b\u7684\u7f18\u6545\uff0c\u6709\u4e9b\u4ea7\u54c1\u53ef\u4ee5\u5728\u5174\u8da3\u7535\u5546\u573a\u666f\u4e0b\u4ea7\u751f\u5373\u65f6\u8f6c\u5316\uff0c\u800c\u6709\u4e9b\u4ea7\u54c1\u53ea\u80fd\u8ba9\u6d88\u8d39\u8005\u505c\u7559\u5728\u6ce8\u610f\u3001\u5174\u8da3\u3001\u641c\u7d22\u8fd9\u4e2a\u9636\u6bb5\uff0c\u9700\u8981\u54c1\u724c\u591a\u6b21\u7684\u89e6\u8fbe\u4ed6\u4eec\uff0c\u5e2e\u52a9\u4ed6\u4eec\u89e3\u51b3\u7406\u89e3\u95ee\u9898\u3001\u52a8\u673a\u95ee\u9898\u3001\u4fe1\u4efb\u95ee\u9898\u3001\u884c\u4e3a\u95e8\u69db\u95ee\u9898\u548c\u7fa4\u4f53\u89c4\u8303\u95ee\u9898\u7b49\u8d2d\u4e70\u7684\u7eca\u811a\u77f3\uff0c\u624d\u80fd\u6700\u7ec8\u5f62\u6210\u8f6c\u5316\u3002<\/p>\n\n\n\n

\u56e0\u6b64\uff0c\u63d0\u5347\u7528\u6237\u5bf9\u54c1\u724c\u7684\u6ce8\u610f\u529b\u3001\u5bf9\u54c1\u724c\u7684\u5174\u8da3\u3001\u5bf9\u54c1\u724c\u63d0\u4f9b\u89e3\u51b3\u65b9\u6848\u7684\u641c\u7d22\u3001\u5bf9\u54c1\u724c\u4ef7\u503c\u89c2\u7684\u5206\u4eab\u6709\u540c\u6837\u91cd\u8981\u7684\u610f\u4e49\u3002
\u8fd9\u5c31\u8981\u6c42\u54c1\u724c\u5173\u6ce8\u6d41\u91cf\u7684\u591a\u91cd\u4ef7\u503c\uff0c\u5728\u505a\u6295\u653e\u7b56\u7565\u65f6\uff0c\u4e0d\u4ec5\u4ec5\u5c06\u7740\u773c\u70b9\u653e\u5728\u77ed\u671fROI\u800c\u662f\u653e\u5728\u957f\u671fROI\u4e0a\u3002
\u4e5f\u5c31\u662f\u8bf4\u53ef\u4ee5\u6309\u7167\u5b63\u5ea6\u3001\u534a\u5e74\u3001\u5168\u5e74\u8fd9\u6837\u7684\u65f6\u95f4\u7ef4\u5ea6\u6765\u8bc4\u4f30\u6295\u4ea7\uff0c\u800c\u4e0d\u662f\u7b80\u5355\u7684\u4ee5\u5355\u6b21\u7684\u6295\u4ea7\u4e3a\u8bc4\u4f30\u6807\u51c6\u3002<\/p>\n\n\n\n

2.1.2 \u653e\u5927\u4ed8\u8d39\u6d41\u91cf\u7684\u4ef7\u503c<\/strong><\/p>\n\n\n\n

\u653e\u5927\u4ed8\u8d39\u6d41\u91cf\u7684\u4ef7\u503c\u6211\u4eec\u53ef\u4ee5\u4ece\u4e09\u4e2a\u65b9\u9762\u7406\u89e3\u3002
\u9996\u5148\uff0c\u901a\u8fc7\u6295\u653e\u597d\u5185\u5bb9\uff0c\u76f4\u63a5\u5e2e\u52a9\u54c1\u724c\u5f62\u6210\u76c8\u5229\u6a21\u578b\u3002\u5f88\u591a\u54c1\u724c\u7684\u75db\u70b9\u662f\u5343\u5ddd\u6295\u653eROI\u4e0d\u9ad8\uff0c\u4e14\u6ca1\u6709\u529e\u6cd5\u6765\u4f18\u5316\u53ca\u65f6\u6295\u4ea7\u3002
\u5b9e\u9645\u4e0a\uff0c\u54c1\u724c\u53ef\u4ee5\u901a\u8fc7\u4f18\u5316\u6295\u653e\u7d20\u6750\u6765\u63d0\u5347\u81ea\u5df1\u7684\u4ea7\u51fa\u3002\u505a\u8fc7\u5343\u5ddd\u6295\u653e\u7684\u5c0f\u4f19\u4f34\u4eec\u90fd\u77e5\u9053ECPM=\u9884\u4f30\u70b9\u51fb\u7387*\u9884\u4f30\u8f6c\u5316\u7387*\u51fa\u4ef7*1000\u3002<\/p>\n\n\n\n

\u5982\u679c\u6211\u4eec\u60f3\u63d0\u5347\u6210\u4ea4\u6982\u7387\uff0c\u5708\u5b9a\u597d\u4eba\u7fa4\u7684\u57fa\u7840\u4e0a\uff0c\u6700\u5927\u7684\u6311\u6218\u5c31\u662f\u5728\u4e8e\u5185\u5bb9\u5236\u4f5c\u6c34\u5e73\uff0c\u65e2\u8981\u505a\u51fa\u6709\u4e0d\u9519\u70b9\u51fb\u7387\u7684\u7d20\u6750\u6216\u8005\u76f4\u64ad\u95f4\uff0c\u53c8\u8981\u517c\u987e\u6d41\u91cf\u7684\u8f6c\u5316\uff0c\u65e2\u8981\u5728\u6d41\u91cf\u7ade\u4e89\u4e2d\u83b7\u53d6\u7ade\u4e89\u529b\uff0c\u53c8\u8981\u80fd\u4ea7\u751fGMV\u5f97\u4ee5\u6301\u7eed\u6295\u653e\u3002
\u53ea\u6709\u628a\u4eba\u7fa4\u3001\u9009\u54c1\u3001\u597d\u5185\u5bb9\u4e09\u8005\u914d\u5408\u8d77\u6765\u624d\u80fd\u653e\u5927\u4ed8\u8d39\u6d41\u91cf\u7684\u6548\u679c\u3002<\/p>\n\n\n\n

\u5176\u6b21\u3001\u4ed8\u8d39\u6d41\u91cf\u4e0d\u4ec5\u4ec5\u662f\u670d\u52a1\u4e8e\u53ca\u65f6\u8f6c\u5316\uff0c\u540c\u65f6\u4e5f\u53ef\u4ee5\u6839\u636e\u54c1\u724c\u76f4\u64ad\u95f4\u4e0d\u540c\u7684\u9636\u6bb5\u914d\u5408\u4e0d\u540c\u7684\u64cd\u4f5c\uff0c\u6bd4\u5982\u76f4\u64ad\u95f4\u5b66\u4e60\u671f\u7f3a\u5c11\u6d41\u91cf\uff0c\u90a3\u4e48\u6211\u4eec\u662f\u53ef\u4ee5\u901a\u8fc7\u4ed8\u8d39\u6d41\u91cf\u6765\u5feb\u901f\u7684\u628a\u7cbe\u51c6\u4eba\u7fa4\u5e26\u5230\u76f4\u64ad\u95f4\uff0c\u5269\u4e0b\u5de5\u4f5c\u5c31\u662f\u4e3b\u64ad\u600e\u4e48\u641e\u5b9a\u5e26\u6765\u7684\u4eba\u7fa4\u3002<\/p>\n\n\n\n

\u7b2c\u4e09\u3001\u4ed8\u8d39\u6d41\u91cf\u89e6\u8fbe\u8fc7\u7684\u4eba\u7fa4\uff0c\u76f4\u64ad\/\u77ed\u89c6\u9891\u5546\u5bb6\u53ef\u4ee5\u901a\u8fc7\u591a\u5f00\u64ad\u3001\u591a\u53d1\u5e03\u5185\u5bb9\u6765\u591a\u6b21\u89e6\u8fbe\u6f5c\u5728\u7684\u5174\u8da3\u4eba\u7fa4\u3002
\u7ecf\u8fc7\u6570\u636e\u7814\u7a76\uff0c\u5e7f\u544a\u6295\u653e\u540e4\u65e5\u5185\u6bcf\u5929\u90fd\u4f1a\u6709\u5927\u91cf\u7684\u6210\u4ea4\u6e90\u6e90\u4e0d\u65ad\u56de\u6d41\u3002<\/p>\n\n\n\n

2.1.3 \u64ac\u52a8\u81ea\u7136\u6d41\u91cf<\/strong><\/p>\n\n\n\n

\u54c1\u724c\u60f3\u64ac\u52a8\u81ea\u7136\u6d41\u91cf\uff0c\u5c31\u8981\u77e5\u9053\u81ea\u7136\u6d41\u91cf\u7684\u5165\u53e3\u5728\u54ea\u91cc\u3002
\u81ea\u7136\u6d41\u91cf\u7684\u6765\u6e90\u4ee5\u63a8\u8350\u9875\u3001\u5173\u6ce8\u9875\u4e3a\u9996\uff0c\u8fd8\u5305\u62ec\u76f4\u64ad\u5e7f\u573a\u3001\u7ad9\u5185\u63a8\u9001\u6d88\u606f\u3001\u641c\u7d22\u5165\u53e3\u3001\u5c0f\u65f6\u699c\u3001\u8ba2\u5355\u4e2d\u5fc3\u7b49\u9875\u9762\u4e3b\u8981\u4f4d\u7f6e\uff0c\u64ac\u52a8\u81ea\u7136\u6d41\u91cf\u7684\u6838\u5fc3\u5c31\u662f\u8ba9\u54c1\u724c\u7684\u5185\u5bb9\u5c3d\u53ef\u80fd\u591a\u5730\u3001\u957f\u671f\u5730\u7ef4\u6301\u51fa\u73b0\u5728\u4e0a\u8ff0\u4f4d\u7f6e\uff0c\u4ece\u800c\u53cd\u590d\u89e6\u8fbe\u6f5c\u5728\u7528\u6237\u3001\u7c89\u4e1d\u3002<\/p>\n\n\n\n

\u54c1\u724c\u53ef\u4ee5\u901a\u8fc7\u4ee5\u4e0b\u52a8\u4f5c\u5b9e\u73b0\u81ea\u7136\u6d41\u91cf\u7684\u64ac\u52a8\uff1a<\/p>\n\n\n\n

1\uff09\u52a0\u5f3a\u84ddV\u8d26\u53f7\u7684\u8fd0\u8425\uff0c\u63d0\u5347\u8d26\u53f7\u89c6\u9891\u53d1\u5e03\u7684\u6570\u91cf\u548c\u8d28\u91cf\u3002<\/strong><\/p>\n\n\n\n

\u6bd4\u5982\uff1a\u6bcf\u5468\u5236\u4f5c2-3\u6761\u7ed3\u5408\u5e73\u53f0\u70ed\u70b9\u4e14\u7b26\u5408\u8d26\u53f7\u8c03\u6027\u7684\u89c6\u9891\uff0c\u53e6\u5916\u518d\u51c6\u59072-3\u6761\u5236\u4f5c\u76f8\u5bf9\u7b80\u5355\u7684\u89c6\u9891\uff0c\u7ef4\u6301\u8d26\u53f7\u7684\u4eba\u8bbe\/\u8c03\u6027\uff1b<\/p>\n\n\n\n

\u76f4\u64ad\u524d\u53ef\u4ee5\u53d1\u4e00\u4e9b\u76f4\u64ad\u76f8\u5173\u7684\u9884\u70ed\u89c6\u9891\uff0c\u9884\u544a\u76f4\u64ad\u7684\u5185\u5bb9\u3001\u65f6\u95f4\u3001\u6d3b\u52a8\u7b49\uff0c\u5e76\u5728\u8bc4\u8bba\u533a\u4e0e\u7c89\u4e1d\u4e92\u52a8\uff0c\u4e3a\u76f4\u64ad\u63d0\u524d\u79ef\u7d2f\u4eba\u6c14\uff1b<\/p>\n\n\n\n

\u76f4\u64ad\u4e2d\u53d1\u5e03\u5f15\u6d41\u89c6\u9891\uff0c\u53ef\u4ee5\u9002\u5f53\u6302\u8f66\u4e0d\u4f46\u53ef\u4ee5\u4e3a\u76f4\u64ad\u95f4\u7b5b\u9009\u7cbe\u51c6\u4eba\u7fa4\uff0c\u540c\u65f6\u4e3a\u7c89\u4e1d\u63d0\u4f9b\u65b9\u4fbf\u7684\u8d2d\u4e70\u8def\u5f84\u3002
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\u540c\u65f6\uff0c\u6bcf\u6761\u53d1\u5e03\u7684\u89c6\u9891\u90fd\u662f\u5e26\u8d2d\u7269\u8f66\u7684\uff0c\u4e5f\u6709\u4e00\u5b9a\u91cf\u7684\u9500\u552e\u989d\u4ea7\u751f\u3002
<\/p>\n\n\n\n

2\uff09\u5408\u7406\u589e\u52a0\u76f4\u64ad\u65f6\u957f\u3001\u589e\u52a0\u76f4\u64ad\u6b21\u6570\uff0c\u6765\u589e\u52a0\u89e6\u8fbe\u76ee\u6807\u7528\u6237\u7684\u6982\u7387\u3002<\/strong><\/p>\n\n\n\n

\u5728\u76f4\u64ad\u95f4\u627f\u8f7d\u529b\u6ca1\u95ee\u9898\u7684\u60c5\u51b5\u4e0b\uff0c\u53ef\u4ee5\u9002\u5f53\u589e\u52a0\u76f4\u64ad\u65f6\u95f4\u3001\u589e\u52a0\u5f00\u64ad\u573a\u6b21\u6765\u83b7\u53d6\u66f4\u591a\u81ea\u7136\u6d41\u91cf\u3002<\/p>\n\n\n\n

\u4f46\u662f\u8fd9\u4e0d\u662f\u589e\u52a0\u73b0\u6709\u4e3b\u64ad\u7684\u5de5\u4f5c\u91cf\uff0c\u800c\u662f\u8981\u589e\u52a0\u4e3b\u64ad\u6570\u91cf\uff0c\u5408\u7406\u4f7f\u7528\u4e3b\u64ad\uff0c\u7ef4\u62a4\u4e3b\u64ad\u72b6\u6001\u4e5f\u662f\u957f\u6548\u7ecf\u8425\u4e0d\u53ef\u7f3a\u5c11\u7684\u4e00\u90e8\u5206\u3002<\/p>\n\n\n\n

2.2 \u5e97\u94fa\u4ef7\u503c\u6c89\u6dc0<\/strong><\/p>\n\n\n\n

\u5f53\u524d\u5f88\u591a\u54c1\u724c\u8fd8\u6ca1\u6709\u610f\u8bc6\u5230\u6296\u97f3\u5e97\u94fa\u7684\u4ef7\u503c\uff0c\u53ea\u662f\u56e0\u4e3a\u5e97\u94fa\u7684DSR\u8bc4\u5206\u4f1a\u5f71\u54cd\u5343\u5ddd\u7684\u6295\u653e\u624d\u88ab\u8feb\u5173\u6ce8\u5546\u54c1\u4f53\u9a8c\u3001\u7269\u6d41\u4f53\u9a8c\u3001\u5546\u5bb6\u670d\u52a1\u4e09\u4e2a\u7ef4\u5ea6\u3002<\/p>\n\n\n\n

\u6709\u7684\u6bd4\u8f83\u91ce\u86ee\u7684\u73a9\u6cd5\u751a\u81f3\u4f1a\u4ee5\u5e9f\u5e97\u4e3a\u4ee3\u4ef7\u6765\u505a\u6b3a\u9a97\u6d88\u8d39\u8005\uff0c\u8fd9\u79cd\u505a\u6cd5\u662f\u975e\u5e38\u5f97\u4e0d\u507f\u5931\u7684\u3002
\u5bf9\u4e8e\u54c1\u724c\u6765\u8bf4\u4e00\u5b9a\u4e0d\u8981\u88ab\u8fd9\u79cd\u77ed\u89c6\u884c\u4e3a\u8bef\u5bfc\uff0c\u8981\u975e\u5e38\u91cd\u89c6\u5e97\u94fa\u4ef7\u503c\u7684\u6c89\u6dc0\u3002<\/p>\n\n\n\n

\u5e97\u94fa\u4ef7\u503c\u6c89\u6dc0\u662f\u4e00\u79cd\u957f\u7ebf\u5e03\u5c40\uff0c\u77ed\u671f\u5185\u867d\u7136\u770b\u4e0d\u5230\u592a\u591a\u7684\u5b9e\u8d28\u6027\u6536\u76ca\uff0c\u4f46\u662f\u957f\u671f\u770b\u6765\u6296\u97f3\u5e97\u94fa\u4e00\u5b9a\u4f1a\u6709Buff\u52a0\u6301\u3002\u54c1\u724c\u5e94\u8be5\u4ece\u4ea7\u54c1\u4f53\u9a8c\u548c\u8d2d\u7269\u4f53\u9a8c\u4e24\u4e2a\u65b9\u9762\u5165\u624b\u6765\u6c89\u6dc0\u5e97\u94fa\u7684\u4ef7\u503c\u3002<\/p>\n\n\n\n

2.2.1 \u4ea7\u54c1\u4f53\u9a8c\u7684\u63d0<\/strong><\/p>\n\n\n\n

\u4ea7\u54c1\u4f53\u9a8c\u7684\u63d0\u5347\uff0c\u662f\u4ece\u4e09\u4e2a\u7ef4\u5ea6\u601d\u8003\u7684\u3002<\/p>\n\n\n\n

\u7b2c\u4e00\u4e2a\u7ef4\u5ea6\u662f\u4ea7\u54c1\u672c\u8eab\u662f\u5e73\u53f0\u7528\u6237\u9700\u8981\u7684\uff0c\u80fd\u5e2e\u52a9\u5e73\u53f0\u7528\u6237\u89e3\u51b3\u4ed6\u4eec\u7684\u5207\u8eab\u95ee\u9898\u3002<\/p>\n\n\n\n

\u7b2c\u4e8c\u4e2a\u7ef4\u5ea6\u662f\u4ea7\u54c1\u672c\u8eab\u8d28\u91cf\u8981\u8fc7\u786c\uff0c\u81f3\u5c11\u8981\u4e0d\u7c97\u5236\u6ee5\u9020\u3002<\/p>\n\n\n\n

\u7b2c\u4e09\u4e2a\u7ef4\u5ea6\u5c31\u662f\u597d\u7684\u4ea7\u54c1\u5c31\u662f\u597d\u5185\u5bb9\uff0c\u5982\u679c\u4ea7\u54c1\u8bbe\u8ba1\u53ef\u4ee5\u505a\u5230\u8fd9\u4e2a\u5c42\u9762\uff0c\u5bf9\u4e8e\u54c1\u724c\u6765\u8bb2\u662f\u975e\u5e38\u6709\u4f18\u52bf\u7684\uff0c\u80fd\u5e2e\u52a9\u54c1\u724c\u7701\u975e\u5e38\u591a\u7684\u94b1\u3002<\/p>\n\n\n\n

2.2.2 \u8d2d\u7269\u4f53\u9a8c\u7684\u63d0\u5347<\/strong><\/p>\n\n\n\n

\u8d2d\u7269\u4f53\u9a8c\u7684\u63d0\u5347\u662f\u4ece\u5e97\u94fa\u672c\u8eab\u7684\u8fd0\u8425\u89d2\u5ea6\u6765\u8bf4\u7684\uff0c\u54c1\u724c\u8981\u7ed9\u5e73\u53f0\u7528\u6237\u4e00\u4e2a\u5b8c\u7f8e\u7684\u8d2d\u7269\u4f53\u9a8c\u3002<\/p>\n\n\n\n

1\uff09\u65e0\u8bba\u662f\u76f4\u64ad\u8fd8\u662f\u77ed\u89c6\u9891\uff0c\u90fd\u8981\u7ed9\u6d88\u8d39\u8005\u63d0\u4f9b\u65b9\u4fbf\u7684\u8d2d\u7269\u94fe\u8def\uff0c\u522b\u60f3\u4e70\u4e1c\u897f\u627e\u4e0d\u5230\u5165\u53e3\uff1b<\/p>\n\n\n\n

2\uff09\u5e73\u53f0\u7528\u6237\u91cf\u6bd4\u8f83\u5927\uff0c\u7535\u5546\u8d2d\u7269\u6c34\u5e73\u53c2\u5dee\u4e0d\u9f50\uff0c\u5efa\u8bae\u54c1\u724c\u65e0\u8bba\u662f\u552e\u524d\u8fd8\u662f\u552e\u540e\uff0c\u90fd\u8981\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u5468\u5230\u7684\u670d\u52a1\uff0c\u505a\u5230\u6709\u95ee\u9898\u968f\u65f6\u53ef\u4ee5\u8ba9\u6d88\u8d39\u8005\u627e\u5230\u4eba\u95ee\uff0c\u5e76\u4e14\u7ed9\u51fa\u6ee1\u610f\u7684\u89e3\u7b54\uff1b<\/p>\n\n\n\n

3\uff09\u8981\u7ed9\u6d88\u8d39\u8005\u63d0\u4f9b\u53ca\u65f6\u7684\u7269\u6d41\u54cd\u5e94\uff0c\u8ba9\u6d88\u8d39\u8005\u53ef\u4ee5\u5c3d\u5feb\u7684\u6536\u5230\u81ea\u5df1\u8d2d\u4e70\u7684\u4ea7\u54c1\u3002<\/p>\n\n\n\n

2.3 \u54c1\u724c\u4ef7\u503c\u6c89\u6dc0<\/strong><\/p>\n\n\n\n

\u54c1\u724c\u4e0d\u662f\u7b80\u5355\u7684\u7b49\u540c\u4e8e\u5356\u8d27\uff0c\u5f88\u591a\u54c1\u724c\u4e3a\u4e86\u6d3b\u4e0b\u6765\u884c\u52a8\u5c31\u9010\u6e10\u7684\u504f\u79bb\u4e86\u6b63\u786e\u7684\u8f68\u9053\u3002<\/p>\n\n\n\n

2.3.1 \u54c1\u724c\u8ba4\u77e5\u7684\u63d0\u5347<\/strong><\/p>\n\n\n\n

\u54c1\u724c\u82b1\u94b1\u505a\u6295\u653e\uff0c\u6700\u6838\u5fc3\u7684\u70b9\u5c31\u662f\u82b1\u94b1\u63d0\u5347\u7528\u6237\u5bf9\u54c1\u724c\u7684\u8ba4\u77e5\u548c\u8ba4\u53ef\u3002<\/p>\n\n\n\n

\u5982\u679c\u6295\u653e\u5de5\u4f5c\u4e0d\u662f\u56f4\u7ed5\u8fd9\u4e2a\u6838\u5fc3\u5f00\u5c55\uff0c\u90a3\u4e48\u6240\u6709\u7684\u6295\u653e\u90fd\u662f\u800d\u6d41\u6c13\u3002\u5356\u8d27\u5f53\u7136\u662f\u975e\u5e38\u91cd\u8981\u7684\u70b9\uff0c\u4f46\u662f\u54c1\u724c\u4e0d\u5e94\u8be5\u901a\u8fc7\u4f4e\u4ef7\u8ba9\u7f8a\u6bdb\u515a\u6765\u4e70\u81ea\u5df1\u7684\u4ea7\u54c1\uff0c\u8fd9\u6837\u7684\u8bdd\u662f\u6ca1\u6709\u4efb\u4f55\u610f\u4e49\u7684\uff0c\u662f\u4e0d\u957f\u4e45\u7684\u77ed\u671f\u884c\u4e3a\u3002
\u800c\u54c1\u724c\u7528\u8fc7\u4f18\u8d28\u5185\u5bb9\u548c\u4ed8\u8d39\u5e7f\u544a\u627e\u5230\u8ba4\u53ef\u54c1\u724c\u7406\u5ff5\u548c\u4ea7\u54c1\u7684\u7528\u6237\u624d\u662f\u6240\u6709\u5de5\u4f5c\u7684\u91cd\u4e2d\u4e4b\u91cd\u3002<\/p>\n\n\n\n

2.3.2 \u54c1\u724c\u590d\u8d2d\u7684\u63d0\u5347<\/strong><\/p>\n\n\n\n

\u6d88\u8d39\u8005\u53ea\u6709\u8ba4\u53ef\u7b2c\u4e00\u6b21\u8d2d\u4e70\u4f53\u9a8c\uff0c\u624d\u4f1a\u590d\u8d2d\u8fd9\u4e2a\u54c1\u724c\u7684\u5176\u4ed6\u4ea7\u54c1\u3002\u800c\u65e2\u7136\u54c1\u724c\u5df2\u7ecf\u82b1\u94b1\u505a\u4e86\u6295\u653e\uff0c\u5c31\u8981\u5c3d\u53ef\u80fd\u7684\u63d0\u5347\u54c1\u724c\u590d\u8d2d\u7684\u7528\u6237\u6bd4\u4f8b\uff0c\u800c\u8981\u63d0\u5347\u7528\u6237\u590d\u8d2d\u8981\u4ece\u5982\u4e0b\u4e09\u70b9\u7740\u624b\uff1a<\/p>\n\n\n\n

1\uff09\u54c1\u724c\u5728\u9009\u54c1\u65f6\u5c31\u8981\u9009\u62e9\u53ef\u4ee5\u9ad8\u590d\u8d2d\u7684\u7ec6\u5206\u54c1\u7c7b\uff0c\u63d0\u5347\u54c1\u724c\u7684\u590d\u8d2d\u7387\uff1b
2\uff09\u5229\u7528\u4f18\u8d28\u5185\u5bb9\u5438\u5f15\u4e4b\u524d\u7684\u6210\u4ea4\u5ba2\u6237\uff0c\u4fc3\u8fdb\u8fd9\u90e8\u5206\u5ba2\u6237\u4e8c\u6b21\u6210\u4ea4\uff1b
3\uff09\u5229\u7528\u798f\u5229\u3001\u552e\u540e\u8fd0\u8425\u7b49\u65b9\u5f0f\u6fc0\u52b1\u6d88\u8d39\u8005\u590d\u8d2d\u3002<\/p>\n\n\n\n

\u54c1\u724c\u5e94\u8be5\u901a\u8fc7\u81ea\u4f20\u64ad\uff0c\u5b9a\u671f\u7684\u6d3b\u52a8\u8fd0\u8425\u548c\u4e0d\u5b9a\u671f\u53d1\u653e\u7c89\u4e1d\u798f\u5229\u65b9\u5f0f\uff0c\u523a\u6fc0\u6d88\u8d39\u8005\u590d\u8d2d\uff0c\u5e76\u5bf9\u5df2\u6210\u5355\u7528\u6237\u505a\u597d\u552e\u540e\u670d\u52a1\u548c\u56de\u8bbf\u8fd0\u8425\uff0c\u63d0\u5347\u7528\u6237\u590d\u8d2d\u7387\u751a\u81f3\u5f62\u6210\u81ea\u6765\u6c34\u5b89\u5229\u3002<\/p>\n\n\n\n

2.4 \u5185\u5bb9\u80fd\u529b\u6c89\u6dc0<\/strong><\/p>\n\n\n\n

\u968f\u7740\u54c1\u724c\u4e4b\u95f4\u7684\u7ade\u4e89\u8d8a\u6765\u8d8a\u6fc0\u70c8\uff0c\u5185\u5bb9\u80fd\u529b\u5bf9\u4e8e\u54c1\u724c\u6765\u8bf4\u8d8a\u6765\u8d8a\u91cd\u8981\u3002
\u54c1\u724c\u4e0d\u80fd\u7b80\u5355\u7684\u4f9d\u8d56\u5185\u5bb9\u670d\u52a1\u5546\u63d0\u4f9b\u7684\u5185\u5bb9\u670d\u52a1\uff0c\u54c1\u724c\u81ea\u8eab\u4e5f\u8981\u5f00\u59cb\u6c89\u6dc0\u5185\u5bb9\u80fd\u529b\u3002
\u5bf9\u4e8e\u6296\u97f3\u7535\u5546\u6765\u8bb2\uff0c\u5185\u5bb9\u5176\u5b9e\u662f\u5305\u542b\u4e24\u4e2a\u65b9\u9762\uff0c\u4e00\u4e2a\u662f\u77ed\u89c6\u9891\u5236\u4f5c\u80fd\u529b\uff0c\u53e6\u4e00\u4e2a\u662f\u76f4\u64ad\u95f4\u6d41\u91cf\u627f\u8f7d\u529b\u3002<\/p>\n\n\n\n

2.4.1 \u77ed\u89c6\u9891\u5236\u4f5c\u80fd\u529b\u7684\u63d0\u5347<\/strong><\/p>\n\n\n\n

\u77ed\u89c6\u9891\u5236\u4f5c\u80fd\u529b\u662f\u672a\u6765\u54c1\u724c\u957f\u6548\u7ecf\u8425\u4e2d\u975e\u5e38\u91cd\u8981\u7684\u4e00\u9879\u5185\u5bb9\u80fd\u529b\u3002\u4e0d\u4f46\u53ef\u4ee5\u5e2e\u52a9\u54c1\u724c\u83b7\u53d6\u81ea\u7136\u6d41\u91cf\uff0c\u540c\u65f6\u53ef\u4ee5\u5e2e\u52a9\u54c1\u724c\u964d\u4f4e\u4ed8\u8d39\u6d41\u91cf\u7684\u6210\u672c\u3002<\/p>\n\n\n\n

\u54c1\u724c\u8981\u63d0\u5347\u77ed\u89c6\u9891\u5236\u4f5c\u80fd\u529b\u8981\u505a\u5230\u5982\u4e0b\u51e0\u70b9\uff1a<\/p>\n\n\n\n

1\uff09\u5bf9\u5e73\u53f0\u4f18\u8d28\u5185\u5bb9\u7684\u76d1\u63a7\u548c\u62c6\u89e3\u80fd\u529b\uff0c\u8fd9\u70b9\u662f\u6700\u6700\u91cd\u8981\u7684\u3002
\u5982\u679c\u54c1\u724c\u6709\u4e13\u95e8\u8d1f\u8d23\u5185\u5bb9\u7684\u56e2\u961f\uff0c\u6bcf\u5929\u76ef\u7740\u5e73\u53f0\u7684\u4f18\u8d28\u5185\u5bb9\uff0c\u5e76\u4e14\u6709\u80fd\u529b\u628a\u8fd9\u4e9b\u5185\u5bb9\u8be6\u7ec6\u7684\u62c6\u89e3\u51fa\u6765\uff0c\u7528\u5728\u77ed\u89c6\u9891\u5236\u4f5c\u4e2d\uff0c\u76f8\u4fe1\u8fd9\u4e2a\u54c1\u724c\u4f1a\u6709\u975e\u5e38\u7f8e\u597d\u7684\u672a\u6765\uff1b
2\uff09\u5bf9\u4e8e\u6d88\u8d39\u8005\u7684\u7406\u89e3\uff0c\u5982\u679c\u6211\u4eec\u5728\u5236\u4f5c\u5185\u5bb9\u7684\u65f6\u5019\u90fd\u4e0d\u4e86\u89e3\u6211\u4eec\u7684\u53d7\u4f17\uff0c\u90a3\u4e48\u6211\u4eec\u505a\u51fa\u6765\u7684\u5185\u5bb9\u4e00\u5b9a\u4e0d\u662f\u597d\u5185\u5bb9\uff1b
3\uff09\u8981\u505a\u51fa\u79cd\u8349\u548c\u62d4\u8349\u4e00\u4f53\u7684\u6295\u653e\u7d20\u6750\uff0c\u9700\u8981\u5bf9\u9700\u6c42\u4e09\u89d2\u5f62\u6709\u7740\u975e\u5e38\u6df1\u523b\u7684\u7406\u89e3\uff0c\u5e76\u4e14\u53ef\u4ee5\u5c06\u8fd9\u79cd\u7406\u89e3\u690d\u5165\u77ed\u89c6\u9891\u5185\u5bb9\u4e2d\uff1b
4\uff09\u91cd\u89c6\u77ed\u89c6\u9891\u53d1\u5e03\u540e\u7684\u7528\u6237\u8bc4\u8bba\uff0c\u4ece\u7528\u6237\u8bc4\u8bba\u4e2d\u627e\u63d0\u5347\u7684\u70b9\uff0c\u8bc4\u8bba\u4e5f\u662f\u5185\u5bb9\u7684\u4e00\u90e8\u5206\uff1b
5\uff09\u91cd\u89c6\u8d26\u53f7\u7684\u5b9a\u4f4d\uff0c\u8003\u8651\u6e05\u695a\u5236\u4f5c\u7684\u5185\u5bb9\u662f\u89e3\u51b3\u54ea\u7c7b\u7528\u6237\u7684\u4ec0\u4e48\u95ee\u9898\uff1b
6\uff09\u91cd\u89c6\u6570\u636e\u5206\u6790\u548c\u8fd0\u8425\uff0c\u5173\u6ce8\u77ed\u89c6\u9891\u5b8c\u64ad\u7387\uff0c\u89c6\u9891CTR\u7b49\u6570\u636e\uff0c\u65e5\u5e38\u8fdb\u884c\u8bc4\u8bba\u5185\u5bb9\u7ba1\u7406\u4ee5\u53ca\u4e92\u52a8\uff0c\u53ca\u65f6\u9690\u85cf\u6389\u8425\u9500\u611f\u8fc7\u5f3a\uff0c\u6216\u8005\u5404\u9879\u6570\u636e\u8868\u73b0\u4e0d\u4f73\u7684\u77ed\u89c6\u9891\uff0c\u5e76\u4e14\u5206\u6790\u505a\u7684\u4e0d\u597d\u7684\u539f\u56e0\u3002<\/p>\n\n\n\n

2.4.2 \u76f4\u64ad\u95f4\u6d41\u91cf\u627f\u8f7d\u529b<\/strong><\/p>\n\n\n\n

\u76f4\u64ad\u95f4\u627f\u8f7d\u529b\u5bf9\u4e8e\u54c1\u724c\u6765\u8bf4\u4e5f\u662f\u4e00\u9879\u975e\u5e38\u91cd\u8981\u7684\u5185\u5bb9\u80fd\u529b\u3002\u76f4\u64ad\u95f4\u6d41\u91cf\u627f\u8f7d\u529b\u5f3a\uff0c\u4e0d\u4f46\u53ef\u4ee5\u627f\u63a5\u4ed8\u8d39\u6d41\u91cf\uff0c\u540c\u65f6\u4e5f\u53ef\u4ee5\u5e2e\u52a9\u54c1\u724c\u83b7\u53d6\u81ea\u7136\u6d41\u91cf\u3002<\/p>\n\n\n\n

\u76f4\u64ad\u95f4\u627f\u8f7d\u529b\u6307\u6807\u5176\u5b9e\u662f\u5206\u4e3a\u56db\u5927\u7ef4\u5ea6\uff1a<\/p>\n\n\n\n

1\uff09\u6d41\u91cf\u6307\u6807\uff1a\u54c1\u724c\u8981\u5173\u6ce8\u6bcf\u5929\u7684\u573a\u89c2\u4eba\u6570\uff0c\u6700\u9ad8\u5728\u7ebf\u4eba\u6570\uff0c\u5f00\u573a\u9ad8\u5cf0\u4eba\u6570\u548c\u4e0b\u64ad\u9ad8\u5cf0\u4eba\u6570\uff0c\u8981\u6bcf\u5929\u8bb0\u5f55\u5bf9\u6bd4\uff0c\u4e86\u89e3\u53d8\u5316\uff0c\u5224\u65ad\u76f4\u64ad\u95f4\u72b6\u6001\uff1b
2\uff09\u7c89\u4e1d\u6307\u6807\uff1a\u54c1\u724c\u8981\u5173\u6ce8\u6da8\u7c89\u6570\uff0c\u6da8\u7c89\u7387\uff0c\u7c89\u4e1d\u4e92\u52a8\u60c5\u51b5\uff0c\u65b0\u589e\u7c89\u4e1d\u56e2\u6570\uff1b\u7ecf\u6570\u636e\u9a8c\u8bc1\uff0c\u7c89\u4e1d\u6210\u4ea4\u5360\u6bd4\u662f\u4e00\u4e2a\u5e97\u94fa\u80fd\u5426\u5b9e\u73b0\u957f\u6548\u7ecf\u8425\u7684\u5173\u952e\u6307\u6807\u3002\u53ef\u4ee5\u5728\u76f4\u64ad\u95f4\u8fdb\u884c\u8bdd\u672f\u5f15\u5bfc\u52a0\u7c89\uff0c\u8bbe\u7f6e\u5173\u6ce8\u798f\u5229\u7b49\uff0c\u63d0\u5347\u76f4\u64ad\u95f4\u7c89\u4e1d\u589e\u957f\u3002
3\uff09\u4ea4\u6613\u6307\u6807\uff1a\u54c1\u724c\u8981\u5173\u6ce8 UV \u4ef7\u503c\u548c GPM\uff08\u5343\u6b21\u64ad\u653e GMV\uff09\uff0cGPM \u8fd9\u4e2a\u6307\u6807\u6709\u591a\u91cd\u8981\uff0c\u8001\u8d75\u5c31\u4e0d\u5f3a\u8c03\u4e86\uff1b
4\uff09\u4e92\u52a8\u6307\u6807\uff1a\u54c1\u724c\u8981\u5173\u6ce8\u76f4\u64ad\u95f4\u7684\u8d2d\u7269\u8f66\u70b9\u51fb\uff0c\u5546\u54c1\u94fe\u63a5\u70b9\u51fb\uff0c>=1min \u505c\u7559\u7387\uff0c\u5e73\u5747\u505c\u7559\u65f6\u957f\uff0c\u70b9\u8d5e\uff0c\u8bc4\u8bba\uff0c\u6253\u8d4f\u7b49\u6307\u6807\uff1b<\/p>\n\n\n\n

\u54c1\u724c\u5982\u679c\u672c\u7740\u957f\u6548\u7ecf\u8425\u7684\u601d\u7ef4\uff0c\u5c31\u8981\u6bcf\u5929\u5173\u6ce8\u8fd9\u4e9b\u6307\u6807\uff0c\u4e0d\u65ad\u7684\u53bb\u4f18\u5316\u76f4\u64ad\u56e2\u961f\uff0c\u6765\u63d0\u5347\u6d41\u91cf\u7684\u8f6c\u5316\u6548\u7387\u3002
\u8fd8\u6709\u4e00\u4e2a\u70b9\u8981\u63d0\u9192\u5927\u5bb6\uff0c\u8fd9\u4e9b\u6307\u6807\u4e5f\u4e0d\u662f\u9759\u6001\u7684\uff0c\u5e73\u53f0\u4f1a\u968f\u7740\u9700\u8981\u53d8\u5316\u8fd9\u4e9b\u6307\u6807\uff0c\u54c1\u724c\u4e5f\u8981\u957f\u671f\u505a\u8ddf\u8e2a\u3002<\/p>\n\n\n\n

2.5 \u6570\u636e\u8d44\u4ea7\u6c89\u6dc0<\/strong><\/p>\n\n\n\n

\u6570\u636e\u8d44\u4ea7\u662f\u54c1\u724c\u5728\u6296\u97f3\u4e0a\u505a\u597d\u957f\u6548\u7ecf\u8425\u7684\u6700\u91cd\u8981\u7684\u8d44\u4ea7\uff0c\u901a\u8fc7\u6570\u636e\u8d44\u4ea7\u7684\u79ef\u7d2f\u4e0d\u4f46\u53ef\u4ee5\u5e2e\u52a9\u54c1\u724c\u5206\u6790\u8fd0\u8425\u95ee\u9898\uff0c\u540c\u65f6\u8fd8\u80fd\u5e2e\u52a9\u54c1\u724c\u964d\u4f4e\u6295\u653e\u6210\u672c<\/p>\n\n\n\n

2.5.1 \u5e97\u94fa\u6570\u636e\u79ef\u7d2f<\/strong><\/p>\n\n\n\n

\u6700\u5bb9\u6613\u5ffd\u7565\u7684\u6570\u636e\u8d44\u4ea7\u662f\u5e97\u94fa\u6570\u636e\u8d44\u4ea7\uff0c\u5177\u4f53\u5305\u542b\u4e24\u4e2a\u7ef4\u5ea6\u7684\u6570\u636e\uff0c\u4e00\u4e2a\u662f\u4ea7\u54c1\u7ef4\u5ea6\uff0c\u4e00\u4e2a\u662f\u7ecf\u8425\u7ef4\u5ea6\u3002<\/p>\n\n\n\n

1\uff09\u4ece\u4ea7\u54c1\u7ef4\u5ea6\u770b\uff0c\u7d2f\u8ba1\u5546\u54c1\u9500\u91cf\uff0c\u662f\u8bc4\u4ef7\u5e97\u94fa\u8d28\u91cf\u7684\u4e00\u4e2a\u91cd\u8981\u6307\u6807\uff0c\u53cd\u590d\u66f4\u6362\u5e97\u94fa\u53ca\u5546\u54c1\uff0c\u4f1a\u88ab\u8ba4\u4e3a\u7ecf\u8425\u4e0d\u7a33\u5b9a\uff0c\u964d\u4f4e\u6d88\u8d39\u8005\u7684\u4fe1\u4efb\u5ea6\u3002
2\uff09\u4ece\u7ecf\u8425\u7ef4\u5ea6\u4e0a\u770b\uff0c\u5546\u54c148\u5c0f\u65f6\u53d1\u8d27\u7387\u3001\u5546\u54c1\u54c1\u8d28\u9000\u8d27\u7387\u3001\u6295\u8bc9\u7387\u3001\u7ea0\u7eb7\u5546\u8d23\u7387\u3001\u9000\u8d27\u9000\u6b3e\u81ea\u4e3b\u5b8c\u7ed3\u65f6\u957f\u8fd9\u4e9b\u6307\u6807\u53ef\u4ee5\u5177\u4f53\u5316\u7684\u6307\u5bfc\u5e97\u94fa\u670d\u52a1\u5de5\u4f5c\uff0c\u63d0\u5347\u6d88\u8d39\u8005\u5bf9\u54c1\u724c\u7684\u6ee1\u610f\u5ea6\uff1b
3\uff09\u53e6\u5916\uff0c\u901a\u8fc7\u5ba2\u670d\u5206\u6790\u53ef\u4ee5\u6df1\u5ea6\u4e86\u89e3\u6d88\u8d39\u8005\u7684\u8d2d\u7269\u4f53\u9a8c\uff1b\u901a\u8fc7\u8bc4\u4ef7\u5206\u6790\u53ef\u4ee5\u6df1\u5ea6\u5206\u6790\u6d88\u8d39\u8005\u5bf9\u54c1\u724c\u548c\u4ea7\u54c1\u7684\u8ba4\u53ef\u5ea6\uff1b<\/p>\n\n\n\n

\u54c1\u724c\u8981\u6ce8\u91cd\u5e97\u94fa\u5c42\u9762\u7684\u6570\u636e\u79ef\u7d2f\uff0c\u65b9\u4fbf\u5b9a\u4f4d\u8fd0\u8425\u95ee\u9898\u3002<\/p>\n\n\n\n

2.5.2 \u79cd\u8349\u4eba\u7fa4&\u7c89\u4e1d\u6570\u636e\u79ef\u7d2f<\/strong><\/p>\n\n\n\n

\u79cd\u8349\u4eba\u7fa4\u6570\u636e\u548c\u7c89\u4e1d\u4eba\u7fa4\u6570\u636e\u662f\u54c1\u724c\u5728\u6296\u97f3\u5e73\u53f0\u60f3\u505a\u597d\u957f\u6548\u7ecf\u8425\u6700\u91cd\u8981\u7684\u8d44\u4ea7\u3002<\/p>\n\n\n\n

\u901a\u8fc7\u591a\u5c42\u6b21\u8fd0\u8425\u5bf9\u79cd\u8349\u4eba\u7fa4\u548c\u7c89\u4e1d\u4eba\u7fa4\u8fdb\u884c\u591a\u6b21\u89e6\u8fbe\uff0c\u53ef\u4ee5\u63d0\u5347\u6d88\u8d39\u8005\u4fe1\u4efb\u611f\uff0c\u8fbe\u5230\u957f\u671f\u6301\u7eed\u7684\u8f6c\u5316\u3002
\u800c\u8981\u79ef\u7d2f\u79cd\u8349\u4eba\u7fa4\u548c\u7c89\u4e1d\u4eba\u7fa4\uff0c\u4e00\u65b9\u9762\u8981\u6c42\u54c1\u724c\u91cd\u89c6\u8fbe\u4eba\u6295\u653e\uff0c\u4e00\u65b9\u9762\u8981\u6c42\u54c1\u724c\u7684\u5185\u5bb9\u80fd\u529b\u8981\u6301\u7eed\u63d0\u5347\uff0c\u628a\u5bf9\u54c1\u724c\u6ca1\u6709\u8ba4\u77e5\u7684\u4eba\u7fa4\u53d8\u4e3a\u6709\u8ba4\u77e5\u7684\u4eba\u7fa4\uff0c\u628a\u5bf9\u54c1\u724c\u6709\u7c97\u6d45\u8ba4\u77e5\u7684\u4eba\u7fa4\u53d8\u6210\u54c1\u724c\u7684\u62e5\u8db8\u3002<\/p>\n\n\n\n

\u54c1\u724c\u53ef\u4ee5\u91cd\u70b9\u5173\u6ce8\u5982\u4e0b\u51e0\u4e2a\u52a8\u4f5c\uff1a<\/p>\n\n\n\n

1\uff09\u5de8\u91cf\u5343\u5ddd\u6700\u8fd1\u4e0a\u7ebf\u4e86DMP\u4eba\u7fa4\u5305\uff0c\u54c1\u724c\u53ef\u4ee5\u57fa\u4e8e\u4e4b\u524d\u79cd\u8349\u6570\u636e\u548c\u6210\u4ea4\u6570\u636e\u505aDMP\u4eba\u7fa4\u5305\u505a\u5b9a\u5411\u6295\u653e\uff1b
2\uff09\u76f4\u64ad\u95f4\u53ef\u4ee5\u901a\u8fc7\u8fd0\u8425\u624b\u6bb5\u6765\u79ef\u7d2f\u79cd\u8349\u4eba\u7fa4\u548c\u7c89\u4e1d\u4eba\u7fa4\uff0c\u76f4\u64ad\u95f4\u4e0d\u4f46\u5177\u5907\u8f6c\u5316\u529f\u80fd\uff0c\u540c\u6837\u5177\u5907\u79cd\u8349\u529f\u80fd\uff1b
3\uff09\u91cd\u89c6\u5de8\u91cf\u4e91\u56fe\u8fd9\u6837\u7684\u5de5\u5177\uff0c\u53ef\u4ee5\u5e2e\u52a9\u54c1\u724c\u505a\u591a\u7ef4\u5ea6\u7684\u4eba\u7fa4\u5206\u6790\uff1b<\/p>\n\n\n\n

\u4e09\u3001\u54c1\u724c\u8981\u505a\u597d\u957f\u6548\u7ecf\u8425\u5e94\u8be5\u91cd\u89c6\u7684\u4e09\u4e2a\u5173\u952e\u70b9<\/strong><\/h2>\n\n\n\n

\u54c1\u724c\u60f3\u8981\u57fa\u4e8e\u5de8\u91cf\u5343\u5ddd\u505a\u597d\u957f\u6548\u7ecf\u8425\uff0c\u5fc5\u987b\u4ee5\u7528\u6237\u4e3a\u6838\u5fc3\uff0c\u9700\u8981\u505a\u5230\u65b0\u5ba2\u83b7\u53d6\u548c\u8001\u5ba2\u7ef4\u62a4\u4e24\u4e2a\u65b9\u9762\u7684\u914d\u5408\u3002<\/p>\n\n\n\n

\u4ece\u65b0\u5ba2\u83b7\u53d6\u89d2\u5ea6\uff0c\u54c1\u724c\u60f3\u901a\u8fc7\u5de8\u91cf\u5343\u5ddd\u4f4e\u6210\u672c\u7684\u83b7\u5f97\u7cbe\u51c6\u5ba2\u6237\uff0c\u4e0d\u4f46\u9700\u8981\u4e86\u89e3\u5de8\u91cf\u5343\u5ddd\u7684\u5e95\u5c42\u903b\u8f91\u3001\u79ef\u7d2f\u4e00\u5b9a\u7684\u6295\u653e\u7ecf\u9a8c\u548c\u521b\u610f\u7d20\u6750\u3001\u63d0\u5347\u77ed\u89c6\u9891\u7684\u5236\u4f5c\u80fd\u529b\u3001\u63d0\u5347\u76f4\u64ad\u95f4\u7684\u627f\u8f7d\u529b\uff0c\u66f4\u91cd\u8981\u662f\u4ea7\u54c1\u7aef\u8981\u5177\u5907\u4e00\u5b9a\u7684\u4ea7\u54c1\u7ade\u4e89\u529b\u3002<\/p>\n\n\n\n

\u4ece\u8001\u5ba2\u7ef4\u62a4\u89d2\u5ea6\uff0c\u54c1\u724c\u8981\u91cd\u89c6\u901a\u8fc7\u6295\u653e\u79ef\u7d2f\u8d77\u6765\u7684\u6570\u636e\u8d44\u4ea7\uff0c\u4e86\u89e3\u7528\u6237\u7684\u884c\u4e3a\u548c\u504f\u597d\uff0c\u63d0\u5347\u54c1\u724c\u7684\u590d\u8d2d\u7387\u3002
\u53ea\u6709\u8fd9\u4e24\u65b9\u9762\u90fd\u505a\u5230\uff0c\u624d\u80fd\u5145\u5206\u7684\u53d1\u6325\u5de8\u91cf\u5343\u5ddd\u54c1\u724c\u52a0\u901f\u5668\u7684\u4ef7\u503c\uff0c\u5e2e\u52a9\u54c1\u724c\u505a\u597d\u957f\u6548\u7ecf\u8425\u3002<\/p>\n\n\n\n

\u5c0f\u8587\u89c9\u5f97\u54c1\u724c\u8981\u5728\u6296\u97f3\u5e73\u53f0\u4e0a\u505a\u597d\u957f\u6548\u7ecf\u8425\u4e00\u5b9a\u8981\u91cd\u89c6\u4ee5\u4e0b\u4e09\u70b9\uff1a<\/p>\n\n\n\n

1\uff09\u5fc5\u987b\u91cd\u89c6\u5185\u5bb9\u80fd\u529b\u7684\u6c89\u6dc0\uff0c\u5185\u5bb9\u80fd\u529b\u5176\u5b9e\u662f\u54c1\u724c\u505a\u957f\u6548\u7ecf\u8425\u7684\u6838\u5fc3\uff1b
2\uff09\u54c1\u724c\u5fc5\u987b\u91cd\u89c6\u81ea\u5df1\u7684\u4f9b\u5e94\u94fe\uff0c\u4ea7\u54c1\u662f\u54c1\u724c\u505a\u597d\u957f\u6548\u7ecf\u8425\u7684\u57fa\u7840\uff1b
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