{"id":214556,"date":"2024-04-18T14:15:33","date_gmt":"2024-04-18T06:15:33","guid":{"rendered":"https:\/\/www.cehuan.com\/?p=214556"},"modified":"2024-04-18T14:15:35","modified_gmt":"2024-04-18T06:15:35","slug":"%e8%a7%86%e9%a2%91%e5%8f%b7%e7%9a%84%e4%bb%98%e8%b4%b9%e6%8e%a8%e5%b9%bf%e5%85%a5%e5%8f%a3%e5%9c%a8%e5%93%aa%e9%87%8c%e8%a7%86%e9%a2%91%e5%8f%b7%e4%bb%98%e8%b4%b9%e6%8e%a8%e5%b9%bf%e6%94%b6%e8%b4%b9","status":"publish","type":"post","link":"https:\/\/www.cehuan.com\/214556.html","title":{"rendered":"\u89c6\u9891\u53f7\u7684\u4ed8\u8d39\u63a8\u5e7f\u5165\u53e3\u5728\u54ea\u91cc?\u89c6\u9891\u53f7\u4ed8\u8d39\u63a8\u5e7f\u6536\u8d39\u6807\u51c6"},"content":{"rendered":"\n<p>\u968f\u7740\u4e92\u8054\u7f51\u7684\u5feb\u901f\u53d1\u5c55\uff0c\u89c6\u9891\u5185\u5bb9\u6210\u4e3a\u8d8a\u6765\u8d8a\u591a\u4eba\u83b7\u53d6\u4fe1\u606f\u548c\u5a31\u4e50\u7684\u4e3b\u8981\u9014\u5f84\u3002\u89c6\u9891\u53f7\u4f5c\u4e3a\u89c6\u9891\u5185\u5bb9\u521b\u4f5c\u8005\u5c55\u793a\u624d\u534e\u3001\u4f20\u64ad\u77e5\u8bc6\u7684\u91cd\u8981\u5e73\u53f0\uff0c\u5176\u63a8\u5e7f\u65b9\u5f0f\u4e5f\u65e5\u76ca\u53d7\u5230\u5173\u6ce8\u3002\u672c\u6587\u5c06\u8be6\u7ec6\u89e3\u6790\u89c6\u9891\u53f7\u7684\u4ed8\u8d39\u63a8\u5e7f\u5165\u53e3\u4ee5\u53ca\u6536\u8d39\u6807\u51c6\uff0c\u5e2e\u52a9\u5e7f\u5927\u521b\u4f5c\u8005\u66f4\u597d\u5730\u5229\u7528\u4ed8\u8d39\u63a8\u5e7f\u529f\u80fd\uff0c\u63d0\u5347\u89c6\u9891\u5185\u5bb9\u7684\u66dd\u5149\u5ea6\u548c\u5f71\u54cd\u529b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"553\" height=\"300\" src=\"https:\/\/www.cehuan.com\/wp-content\/uploads\/2024\/04\/78805a221a988e7-644.png\" alt=\"\" class=\"wp-image-214557\" srcset=\"https:\/\/img.cehuan.com\/2024\/04\/78805a221a988e7-644.png 553w, https:\/\/img.cehuan.com\/2024\/04\/78805a221a988e7-644-300x163.png 300w\" sizes=\"(max-width: 553px) 100vw, 553px\" \/><\/figure>\n\n\n\n<h2 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class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"516\" height=\"656\" src=\"https:\/\/www.cehuan.com\/wp-content\/uploads\/2024\/04\/78805a221a988e7-645.png\" alt=\"\" class=\"wp-image-214558\" style=\"width:554px;height:auto\" srcset=\"https:\/\/img.cehuan.com\/2024\/04\/78805a221a988e7-645.png 516w, https:\/\/img.cehuan.com\/2024\/04\/78805a221a988e7-645-236x300.png 236w\" sizes=\"(max-width: 516px) 100vw, 516px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e8c\u3001\u89c6\u9891\u53f7\u4ed8\u8d39\u63a8\u5e7f\u6536\u8d39\u6807\u51c6<\/h2>\n\n\n\n<p>\u89c6\u9891\u53f7\u4ed8\u8d39\u63a8\u5e7f\u7684\u6536\u8d39\u6807\u51c6\u56e0\u5e73\u53f0\u800c\u5f02\uff0c\u901a\u5e38\u6839\u636e\u63a8\u5e7f\u89c6\u9891\u7684\u66dd\u5149\u91cf\u3001\u70b9\u51fb\u91cf\u3001\u8f6c\u5316\u7387\u7b49\u56e0\u7d20\u8fdb\u884c\u8ba1\u8d39\u3002\u5177\u4f53\u6765\u8bf4\uff0c\u6536\u8d39\u6807\u51c6\u4e3b\u8981\u5305\u62ec\u4ee5\u4e0b\u51e0\u4e2a\u65b9\u9762\uff1a<\/p>\n\n\n\n<p><strong>CPC(Cost Per Click)\u6a21\u5f0f<\/strong>\uff1a\u6309\u7167\u70b9\u51fb\u91cf\u8ba1\u8d39\uff0c\u5373\u6bcf\u6b21\u7528\u6237\u70b9\u51fb\u63a8\u5e7f\u89c6\u9891\u65f6\uff0c\u521b\u4f5c\u8005\u9700\u8981\u652f\u4ed8\u4e00\u5b9a\u7684\u8d39\u7528\u3002\u8fd9\u79cd\u6a21\u5f0f\u4e0b\uff0c\u521b\u4f5c\u8005\u53ef\u4ee5\u6839\u636e\u89c6\u9891\u7684\u70b9\u51fb\u7387\u6765\u8bc4\u4f30\u63a8\u5e7f\u6548\u679c\uff0c\u5e76\u636e\u6b64\u8c03\u6574\u9884\u7b97\u3002<\/p>\n\n\n\n<p><strong>CPM(Cost Per Mille)\u6a21\u5f0f<\/strong>\uff1a\u6309\u7167\u66dd\u5149\u91cf\u8ba1\u8d39\uff0c\u5373\u6bcf\u5343\u6b21\u5c55\u793a\u63a8\u5e7f\u89c6\u9891\u65f6\uff0c\u521b\u4f5c\u8005\u9700\u8981\u652f\u4ed8\u4e00\u5b9a\u7684\u8d39\u7528\u3002\u8fd9\u79cd\u6a21\u5f0f\u4e0b\uff0c\u521b\u4f5c\u8005\u53ef\u4ee5\u5173\u6ce8\u89c6\u9891\u7684\u66dd\u5149\u91cf\uff0c\u4ee5\u8861\u91cf\u63a8\u5e7f\u7684\u8986\u76d6\u9762\u3002<\/p>\n\n\n\n<p><strong>CPA(Cost Per Action)\u6a21\u5f0f<\/strong>\uff1a\u6309\u7167\u8f6c\u5316\u91cf\u8ba1\u8d39\uff0c\u5373\u5f53\u7528\u6237\u901a\u8fc7\u63a8\u5e7f\u89c6\u9891\u5b8c\u6210\u7279\u5b9a\u884c\u4e3a(\u5982\u8d2d\u4e70\u3001\u5173\u6ce8\u7b49)\u65f6\uff0c\u521b\u4f5c\u8005\u9700\u8981\u652f\u4ed8\u8d39\u7528\u3002\u8fd9\u79cd\u6a21\u5f0f\u4e0b\uff0c\u521b\u4f5c\u8005\u53ef\u4ee5\u66f4\u52a0\u5173\u6ce8\u63a8\u5e7f\u7684\u8f6c\u5316\u6548\u679c\uff0c\u5b9e\u73b0\u7cbe\u51c6\u6295\u653e\u3002<\/p>\n\n\n\n<p>\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u9664\u4e86\u4e0a\u8ff0\u57fa\u672c\u8ba1\u8d39\u6a21\u5f0f\u5916\uff0c\u4e00\u4e9b\u89c6\u9891\u53f7\u5e73\u53f0\u8fd8\u53ef\u80fd\u6839\u636e\u63a8\u5e7f\u89c6\u9891\u7684\u65f6\u957f\u3001\u8d28\u91cf\u3001\u53d7\u4f17\u5b9a\u4f4d\u7b49\u56e0\u7d20\u8bbe\u5b9a\u989d\u5916\u7684\u6536\u8d39\u6807\u51c6\u3002\u56e0\u6b64\uff0c\u521b\u4f5c\u8005\u5728\u9009\u62e9\u4ed8\u8d39\u63a8\u5e7f\u65f6\uff0c\u5e94\u5145\u5206\u4e86\u89e3\u5e73\u53f0\u7684\u6536\u8d39\u6807\u51c6\uff0c\u5e76\u7ed3\u5408\u81ea\u8eab\u9700\u6c42\u548c\u9884\u7b97\u8fdb\u884c\u5408\u7406\u89c4\u5212\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"659\" height=\"305\" src=\"https:\/\/www.cehuan.com\/wp-content\/uploads\/2024\/04\/78805a221a988e7-646.png\" alt=\"\" class=\"wp-image-214559\" srcset=\"https:\/\/img.cehuan.com\/2024\/04\/78805a221a988e7-646.png 659w, https:\/\/img.cehuan.com\/2024\/04\/78805a221a988e7-646-300x139.png 300w\" sizes=\"(max-width: 659px) 100vw, 659px\" \/><\/figure>\n\n\n\n<h2 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